Principles and practice of marketing / (Record no. 966)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01679nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780077114152 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0077114159 (pbk.) |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .J5 |
| 100 1# - AUTHOR | |
| Personal name | Jobber, David, |
| 245 10 - TITLE | |
| Title | Principles and practice of marketing / |
| Statement of responsibility, etc | David Jobber. |
| 250 ## - EDITION | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Maidenhead : |
| Name of publisher | McGraw-Hill Education, |
| Year of publication | c2007. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxxi, 1022 p. : |
| Other physical details | col. ill., 1 col. port. ; |
| Dimensions | 27 cm. + |
| Accompanying material | 1 CD-ROM. |
| 500 ## - NOTES | |
| General note | Previous ed.: 2003. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part 1: Fundamentals of Modern Marketing Thought 1. Marketing in the modern organization 2. Marketing planning: an overview of marketing Part 2: Marketing Analysis 3. The marketing environment 4. Understanding consumer behaviour 5. Understanding organizational buying behaviour 6. Understanding marketing ethics and corporate social responsibility 7. Marketing research 8. Market segmentation and positioning Part 3: Marketing Mix Decisions Product 9. Managing products: brand and corporate identity management 10. Managing products: product life cycle, portfolio planning and product growth strategies 11. Developing new products Price 12. Pricing Promotion 13. Advertising 14. Personal selling and sales management 15. Direct marketing 16. Other promotional mix methods Place 17. Distribution Spanning the marketing mix 18 Digital marketing Part 4: Competition and marketing 19. Analysing competitors and creating a competitive advantage 20. Competitive marketing strategy Part 5: Marketing Implementation and Application 21. Managing marketing implementation, organization and control 22. Services marketing 23. International marketing |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 17/11/2007 | HF5415 .J5 | 18650 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 17/11/2007 | HF5415 .J5 | 29537 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 17/11/2007 | HF5415 .J5 | 29536 | Books | |||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 17/11/2007 | HF5415 .J5 | 18662 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 17/11/2007 | HF5415 .J5 | 29548 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 17/11/2007 | HF5415 .J5 | 29550 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 17/11/2007 | HF5415 .J5 | 29549 | Books |