Business marketing : (Record no. 925)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01376cam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256221332 (alk. paper) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780256221336 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .D92 |
| 100 1# - AUTHOR | |
| Personal name | Dwyer, F. Robert. |
| 245 10 - TITLE | |
| Title | Business marketing : |
| Remainder of title | connecting strategy, relationships, and learning / |
| Statement of responsibility, etc | F. Robert Dwyer, John Tanner. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | Irwin/McGraw-Hill, |
| Year of publication | 1999. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxix, 670 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 27 cm. |
| 440 #4 - SERIES | |
| SERIES | The Irwin/McGraw-Hill series in marketing |
| 500 ## - NOTES | |
| General note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Introduction to business marketing; the character of business marketing; purchasing and materials management; organizational buyer behaviour; market opportunities - current and potential customers; marketing strategy; weaving marketing into the fabric of the firm; developing and managing products - what do customers want?; business marketing channels - partnerships for customer service; intregrating marketing communications; communicating with the market - advertising, public relations and trade shows; IMC -the one-to-one media; sales and sales management; pricing and negotiating for value; evaluating marketing efforts; customer retention and maximization; the future of business marketing -globalization, technology and career trends. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Tanner, John F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 16/01/2003 | HF5415 .D92 | 12345 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 16/01/2003 | HF5415 .D92 | 12346 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 16/01/2003 | HF5415 .D92 | 12348 | Books |