Business marketing : (Record no. 924)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01451cam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072410639 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780072410631 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .D92 |
| 100 1# - AUTHOR | |
| Personal name | Dwyer, F. Robert. |
| 245 10 - TITLE | |
| Title | Business marketing : |
| Remainder of title | connecting strategy, relationships, and learning / |
| Statement of responsibility, etc | F. Robert Dwyer, John F. Tanner, Jr. |
| 250 ## - EDITION | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c2002. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxix, 705 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 27 cm. |
| 440 #0 - SERIES | |
| SERIES | McGraw-Hill/Irwin series in marketing |
| 500 ## - NOTES | |
| General note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Ch. 1. Introduction to Business Marketing --<br/>Ch. 2. The Character of Business Marketing --<br/>Ch. 3. The Purchasing Function --<br/>Ch. 4. Organizational Buyer Behavior --<br/>Ch. 5. Market Opportunities: Current and Potential Customers --<br/>Ch. 6. Marketing Strategy --<br/>Ch. 7. Weaving Marketing into the Fabric of the Firm --<br/>Ch. 8. Developing and Managing Products: What Do Customers Want? --<br/>Ch. 9. Business Marketing Channels: Partnerships for Customer Service --<br/>Ch. 10. Integrating Marketing Communications --<br/>Ch. 11. Communicating with the Market: Advertising, Public Relations, and Trade Shows --<br/>Ch. 12. IMC: The One-to-One Media --<br/>Ch. 13. Sales and Sales Management --<br/>Ch. 14. Pricing and Negotiating for Value --<br/>Ch. 15. Evaluating Marketing Efforts --<br/>Ch. 16. Customer Retention and Maximization. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Tanner, John F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 16/10/2006 | HF5415 .D92 | 15763 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 16/10/2006 | HF5415 .D92 | 36742 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 16/10/2006 | HF5415 .D92 | 15816 | Books | |||
| Reference | Methodist University Library Wenchi Faculty | Methodist University Library Wenchi Faculty | General Stacks | 16/10/2006 | HF5415 .D92 | 15764 | Books |