Global marketing / (Record no. 744)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01803cam a22002174a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0130842680 (pbk.) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780130842688 |
| 050 00 - CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .K443 |
| 100 1# - AUTHOR | |
| Personal name | Keegan, Warren J. |
| 245 10 - TITLE | |
| Title | Global marketing / |
| Statement of responsibility, etc | Warren J. Keegan, Mark C. Green. |
| 250 ## - EDITION | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Upper Saddle River, N.J. : |
| Name of publisher | Prentice-Hall, |
| Year of publication | c2000. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxii, 594, [23] p. : |
| Other physical details | ill., maps ; |
| Dimensions | 26 cm. |
| 500 ## - NOTES | |
| General note | Rev. ed. of: Principles of global marketing. 1st ed. c1997. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Ch. 1. Introduction to global marketing --<br/>Ch. 2. Global economic environment --<br/>Ch. 3. The global trade environment: regional market characteristics and preferential trade agreements --<br/>Ch. 4. Social and cultural environments --<br/>Ch. 5. The political, legal, and regulatory environments of global marketing --<br/>Ch. 6. Global information systems and market research --<br/>Ch. 7. Segmentation, targeting, and positioning --<br/>Ch. 8. Importing, exporting, and sourcing --<br/>Ch. 9. Global market entry strategies: licensing, investment, and strategic alliances --<br/>Ch. 10. Product and brand decisions --<br/>Ch. 11. Pricing decisions --<br/>Ch. 12. Global marketing channels and physical distribution --<br/>Ch. 13. Global marketing communications decisions I: advertising and public relations --<br/>Ch. 14. Global marketing communications decisions II: sales promotion, personal selling, special forms of marketing communication --<br/>Ch. 15. Strategic elements of competitive advantage --<br/>Ch. 16. Leading, organizing, and controlling the global marketing effort --<br/>Ch. 17. The digital revolution and the global electronic marketplace. |
| 650 #0 - SUBJECTS | |
| Topical Term | Export marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECTS | |
| Topical Term | Export marketing |
| General subdivision | Management |
| -- | Case studies. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Green, Mark C. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Keegan, Warren J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 10/12/2003 | HF1416 .K443 | 12491 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 10/12/2003 | HF1416 .K443 | 12492 | Books |