Relationship marketing for competitive advantage : (Record no. 711)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02533nam a2200277Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750640170 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750620208 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780750640176 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415. |
| Item number | 5.R455 |
| 100 ## - AUTHOR | |
| Personal name | Payne Adrian |
| 110 ## - AUTHOR | |
| CORPORATE AUTHOR | Martin Christopher |
| 111 ## - AUTHOR | |
| AUTHOR | Helen Peck |
| 245 00 - TITLE | |
| Title | Relationship marketing for competitive advantage : |
| Remainder of title | winning and keeping customers / |
| Statement of responsibility, etc | Adrian Payne ... [et al.]. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Oxford ; |
| -- | Boston : |
| Name of publisher | Butterworth-Heinemann, |
| Year of publication | 1998, c1995. |
| 300 ## - DESCRIPTION | |
| Number of Pages | x, 304 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - NOTES | |
| General note | "Published on behalf of the Chartered Institute of Marketing". |
| 500 ## - NOTES | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | After the sale is over / T. Levitt --<br/>Build customer relationships that last / B. Bund Jackson --<br/>An interaction approach to organizational buying behavior / N.C.G. Campbell --<br/>Relationship marketing / L.L. Berry --<br/>Relationship retailing : transforming customers into clients / L.L. Berry and L.G. Gresham --<br/>Relationship approach to marketing in service contexts : the marketing and organizational behaviour interface / C. Grönroos --<br/>The service organization : climate is crucial / B. Schneider --<br/>Corporate strategy and corporate culture : the view from the checkout / E. Ogbonna and B. Wilkonson --<br/>Using internal marketing to develop a new culture : the case of Ericsson quality / E. Gummesson --<br/>The empowerment of service workers ; what, why, how and when / D.E. Bowen and E.E. Lawler --<br/>The real meaning of empowerment / J. Pickard --<br/>Enfranchisement of service workers / L.A. Schlesinger and J.L. Heskett --<br/>Planning the service encounter / G.L. Shostack --<br/>A conceptual model of service quality and its implications for future research / A. Parasuraman, V.A. Zeithaml and L.L. Berry --<br/>Segmentation of markets based on customer service / A. Sharma and D.M. Lambert --<br/>Loyalty and the renaissance of marketing / F.A. Reichheld --<br/>Value managed relationships : the key to customer retention and profitability / R.W.T. Buchanan and C.S. Gillies --<br/>Marketing to existing clients / D. Maister --<br/>A marketing approach for customer retention / L.J. Rosenberg and J.A. Czepiel --<br/>The role and status of UK database marketing / K. Fletcher, C. Wheeler and J. Wright --<br/>Designing a customer retention plan / G. DeSouza. |
| 650 #0 - SUBJECTS | |
| Topical Term | Customer relations. |
| 650 #0 - SUBJECTS | |
| Topical Term | Relationship marketing. |
| 650 #0 - SUBJECTS | |
| Topical Term | Consumer satisfaction. |
| 650 #0 - SUBJECTS | |
| Topical Term | Customer services. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Payne, Adrian. |
| 710 2# - OTHER AUTHORS | |
| OTHER AUTHORS | Chartered Institute of Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 07/11/2007 | HF5415. 5.R455 | 12874 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 07/11/2007 | HF5415. 5.R455 | 12883 | Books |