Marketing of services: (Record no. 677)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00884nam a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789964723583 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 996472358x |
| 050 ## - CALL NUMBER | |
| Classification number | HD9980.5 |
| 100 ## - AUTHOR | |
| Personal name | Hinson Robert |
| 245 ## - TITLE | |
| Title | Marketing of services: |
| Remainder of title | A managerial perspective |
| Statement of responsibility, etc | Hinson Robert |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Accra |
| Name of publisher | Sedco-Longman |
| Year of publication | 2006 |
| 300 ## - DESCRIPTION | |
| Number of Pages | xi, 149pgs |
| Other physical details | ill, |
| Dimensions | 23cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Nature and Importance of Services 1<br/>Dealing with the Nuances of Service 14<br/>The Importance of Physical Evidence 24<br/>Customer Expectations and Zone of Tolerance 29<br/>Service Personnal Management 37<br/>Moment of Truth Encounters 49<br/>Brand/Service Layalty 61<br/>Professional Service Communication 72<br/>Service Cultomer Complaints 80<br/>Service Failures and Service Recovery 96<br/>Customer Retention 106<br/>Measuring Service Quality 117<br/>Improving the Service Marketing Orientation of Africa Firms 130 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 03/04/2010 | HD9980.5 | 30766 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 03/04/2010 | HD9980.5 | 30588 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 03/04/2010 | HD9980.5 | 30114 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 12/04/2010 | HD9980.5 | 30154 | Books | Reference | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 12/04/2010 | HD9980.5 | 19102 | Books | Reference | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 12/04/2010 | HD9980.5 | 28368 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 12/04/2010 | HD9980.5 | 30685 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 12/04/2010 | HD9980.5 | 30591 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 12/04/2010 | HD9980.5 | 30774 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 12/04/2010 | HD9980.5 | 30682 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 12/04/2010 | HD9980.5 | 28366 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 12/04/2010 | HD9980.5 | 28367 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 12/04/2010 | HD9980.5 | 30115 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 12/04/2010 | HD9980.5 | 30132 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 12/04/2010 | HD9980.5 | 30730 | Books |