Exploring marketing research / (Record no. 666)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01703cam a22001814a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0324181485 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780324181487 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .Z54 2003 |
| 100 1# - AUTHOR | |
| Personal name | Zikmund, William G. |
| 245 10 - TITLE | |
| Title | Exploring marketing research / |
| Statement of responsibility, etc | William G. Zikmund. |
| 250 ## - EDITION | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Australia ; |
| -- | [Cincinnati, Ohio] : |
| Name of publisher | Thomson/South-Western, |
| Year of publication | c2003. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxi, 744 p. : |
| Other physical details | chiefly col. ill. ; |
| Dimensions | 28 cm. |
| 500 ## - NOTES | |
| General note | Various multi-media instructional materials, including a web site, are available to supplement the text. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | The role of marketing research 1<br/>Information systems and knowledge management 25<br/>The marketing research process 48<br/>The human side of marketing research: organizational and ethical issues 70<br/>Problems definition and the research process 100<br/>Exploratory research and qualitative analysis 119<br/>Survey research: An overview 185<br/>Survey research: Basic methods of communication with respondents 211<br/>Observation 249<br/>Experimental research: An overview 270<br/>Measurement 323<br/>Attitude Measurement 339<br/>Questionnaire Design 364<br/>Sampling Designs and sampling procedures 415<br/>Determination of sample size: A review of statistical theory 445<br/>Fieldwork 475<br/>Editing and coding: Transforming raw data into information 499<br/>Basic data analysis: Descriptive statistics 524<br/>Uni variate statistical analysis 555<br/>Bivariate statistical analysis: tests of differences 574<br/>Bivariate statistical analysis: measures of association 607<br/>Multivariate statistical analysis 631<br/>Communicating research results: research report, oral presentation and research follow-up 651<br/>Index 740<br/><br/><br/> |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 03/01/2013 | HF5415.2 .Z54 | 36769 | Books |