International Marketing (Record no. 640)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01446nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071274722 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0071274723 |
| 050 ## - CALL NUMBER | |
| Classification number | HF1416.C375 |
| 100 ## - AUTHOR | |
| Personal name | Cateora, Philip R |
| 110 ## - AUTHOR | |
| CORPORATE AUTHOR | Graham, John L |
| 245 ## - TITLE | |
| Title | International Marketing |
| 250 ## - EDITION | |
| Edition statement | 13th |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston |
| Name of publisher | McGraw-Hill |
| Year of publication | 2008 |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxxii, 702pgs, ill, 28cm |
| 500 ## - NOTES | |
| General note | Includes indexes |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | 1. The scope and challenge of international marketing --<br/>2. The dynamic environment of international trade --<br/>3. History and geography: the foundations of cultural --<br/>4. Cultural dynamics in assessing global markets --<br/>5. Business customs in global marketing --<br/>6. The political environment: a critical concern --<br/>7. The international legal environment: playing by the rules --<br/>8. Developing a global vision through marketing research --<br/>9. Emerging markets --<br/>10. Multinational market regions and market groups --<br/>11. Global marketing management: planning and organization --<br/>12. Products and services for consumers --<br/>13. Products and services for businesses --<br/>14. International marketing channels --<br/>15. Exporting and logistics: special issues for business --<br/>16. Integrated marketing communications and international advertising --<br/>17. Personal selling and sales management --<br/>18. Pricing for international markets --<br/>Cases. |
| 650 ## - SUBJECTS | |
| Topical Term | Export marketing. International business enterprises. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 02/11/2007 | HF1416.C375 | 32450 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 02/11/2007 | HF1416.C375 | 30693 | Books | Reference | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 02/11/2007 | HF1416.C375 | 28582 | Books | Reference |