Consumer behavior and marketing strategy / (Record no. 639)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01423nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256139040 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415.3 |
| Item number | .P468 |
| 100 1# - AUTHOR | |
| Personal name | Peter, J. Paul. |
| 245 10 - TITLE | |
| Title | Consumer behavior and marketing strategy / |
| Statement of responsibility, etc | J Paul Peter, Jerry C Olson. |
| 250 ## - EDITION | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | Irwin/McGraw-Hill, |
| Year of publication | 1996. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxvii, 737p : |
| Other physical details | ill., plates. |
| 500 ## - NOTES | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Introduction to consumer strategy and marketing 5<br/>A framework for consumer analysis 23<br/>Introduction to affect and cognition 45<br/>Consumer's product knowledge and involvement 81<br/>Attention and comprehension 119<br/>Attitudes and intentions 155<br/>Consumer decision making 191<br/>Introduction to behavior 231<br/>Classical and operant conditioning 257<br/>Vicarious learning 281<br/>Analyzing and consumer behavior 303<br/>Introduction to the environment 337<br/>Cultural and cross-cultural influences 367<br/>Sub cultural and social class 411<br/>Reference groups and family 445<br/>Market segmentation and product positioning 481<br/>Consumer behavior and product strategy 507<br/>Consumer behavior and promotions strategy 535<br/>Consumer behavior and pricing strategy 579<br/>Consumer behavior and channel strategy 607<br/>Social and ethical considerations 641<br/>notes 661<br/>Glossary 706<br/>Name index 722<br/>Subject index 729<br/><br/><br/> |
| 650 #0 - SUBJECTS | |
| Topical Term | Consumer behavior. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Olson, Jerry C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 02/07/2007 | HF5415.3 .P468 | 12988 | Books |