Marketing research : (Record no. 617)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02054pam a2200205Ma 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273706892 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273706896 (pbk.) |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M29 |
| 100 1# - AUTHOR | |
| Personal name | Malhotra, Naresh K. |
| 245 10 - TITLE | |
| Title | Marketing research : |
| Remainder of title | an applied approach / |
| Statement of responsibility, etc | Naresh K. Malhotra, David F. Birks. |
| 250 ## - EDITION | |
| Edition statement | 3rd European ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Harlow : |
| Name of publisher | Prentice Hall/Financial Times, |
| Year of publication | 2007. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxi, 835 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 500 ## - NOTES | |
| General note | Previous European ed.: 2003; this title originally published as: Marketing research : an applied orientation. 5th ed. 2006. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Preface and guided tour<br/>Publisher's acknowledgements<br/>About the authors<br/>1. Introduction to marketing research<br/>2. Defining the marketing research problem and developing a research approach<br/>3. Research design<br/>4. Secondary data collection and analysis<br/>5. Internal secondary data and the use of databases<br/>6. Qualitative research: its nature and approaches<br/>7. Qualitative research: focus group discussions<br/>8. Qualitative research: depth interviewing and projective techniques<br/>9. Qualittiave research: data analysis<br/>10. Survey and quantitative observation techniques<br/>11. Causal research design: experimentation<br/>12. Measurement and scaling: fundamentals, comparative and non-comparative scaling<br/>13. Questionnaire design<br/>14. Sampling: design and procedures<br/>15. Sampling: final and initial sample size determination<br/>16. Survey fieldwork<br/>17. Data preparation<br/>18. Frequency distribution, cross-tabulation and hypothesis testing<br/>19. Analysis of variance and covariance<br/>20. Correlation and regression<br/>21. Discriminant analysis<br/>22. Factor analysis<br/>23. Cluster analysis<br/>24. Multidimensional scaling and conjoint analysis<br/>25. Report preparation and presentation<br/>26. International marketing research<br/>27. Business-to-business (b2) marketing research<br/>Appendix: Statistical tables<br/>Glossary<br/>Index<br/> |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing research. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing research |
| General subdivision | Methodology. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Birks, David F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 31/03/2007 | HF5415.2 .M29 | 17670 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 31/03/2007 | HF5415.2 .M29 | 17669 | Books |