Essentials of business communication / (Record no. 5497)

MARC details
000 -LEADER
fixed length control field 09906cam a22002414a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780324588002 (pkg. : pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0324588003 (pkg. : pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780324587999
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0324587996
050 00 - CALL NUMBER
Classification number HF5718.3
Item number .G84
100 1# - AUTHOR
Personal name Guffey, Mary Ellen.
245 10 - TITLE
Title Essentials of business communication /
Statement of responsibility, etc Mary Ellen Guffey ; Dana Loewy, contributing editor.
250 ## - EDITION
Edition statement 8th ed.
260 ## - PUBLICATION INFORMATION
Place of publication Mason, OH :
Name of publisher South-Western/Cengage Learning,
Year of publication c2010.
300 ## - DESCRIPTION
Number of Pages 1 v. (various pagings) :
Other physical details ill. ;
Dimensions 28 cm.
500 ## - NOTES
General note includes index
505 ## - FORMATTED CONTENTS NOTE
Table of Content unit 1. Communicating in today's workplace --<br/>1. Career success begins with communication skills --<br/>Communication skills : your ticket to work or your ticket out the door --<br/>Understanding the communication process --<br/>Improving listening skills --<br/>Enhancing your nonverbal communication skills --<br/>How culture affects communication --<br/>Capitalizing on workforce diversity --<br/>Summing up and looking forward --<br/>Critical thinking --<br/>Chapter review --<br/>Activities and cases --<br/>Video resources --<br/>Career success starts with communication foundations --<br/>Intercultural communication at work --<br/>Understanding teamwork : Cold Stone Creamery --<br/>Grammar/mechanics checkup --<br/>Grammar/mechanics challenge --<br/>Communication workshop : technology (using job boards to learn about employment possibilities in your field). unit 2. The writing process --<br/>2. Planning business messages --<br/>The basics of business writing --<br/>The writing process for business messages and oral presentations --<br/>Analyzing the purpose and the audience --<br/>Anticipating the audience --<br/>Adapting to the task and audience --<br/>Summing up and looking forward --<br/>Critical thinking --<br/>Chapter review --<br/>Activities --<br/>Writing improvement exercises --<br/>Video resource : Guffey's 3-x-3 writing process develops fluent workplace skills --<br/>Grammar/mechanics checkup --<br/>Grammar/mechanics challenge --<br/>Communication workshop : career skills (sharpening your skills for critical thinking, problem solving, and decision making) --<br/>Chapter 3. Composing business messages --<br/>Collecting information to compose messages --<br/>Organizing to show relationships --<br/>Composing effective sentences --<br/>Improving writing techniques --<br/>Drafting powerful paragraphs --<br/>Composing the first draft --<br/>Summing up and looking forward --<br/>Critical thinking --<br/>Chapter review --<br/>Writing improvement exercises --<br/>Grammar/mechanics checkup --<br/>Grammar/mechanics challenge --<br/>Communication workshop : ethics (using ethical tools to help you do the right thing) --<br/>4. Revising business messages --<br/>Understanding the process of revision --<br/>Revising for conciseness --<br/>Revising for clarity --<br/>Revising for vigor and directness --<br/>Designing documents for readability --<br/>Understanding the process of proofreading --<br/>Summing up and looking forward --<br/>Critical thinking --<br/>Chapter review --<br/>Writing improvement exercises --<br/>Grammar/mechanics checkup --<br/>Grammar/mechanics challenge --<br/>Communication workshop : technology (using Word's Track Changes and Comment features to edit and revise documents). unit 3. Communicating at work --<br/>5. Electronic messages and memorandums --<br/>How organizations exchange messages and information --<br/>Organizing e-mail messages and memos --<br/>Applying e-mail and memo formats --<br/>Using the writing process to create effective internal messages --<br/>Best practices for using e-mail smartly, safely, and professionally --<br/>Using instant messages professionally --<br/>Writing information and procedure e-mail messages and memos --<br/>Writing request and reply e-mail messages and memos --<br/>Summing up and looking forward --<br/>Critical thinking --<br/>Chapter review --<br/>Writing improvement exercises --<br/>Writing improvement cases --<br/>Activities and cases --<br/>Video resources : smart e-mail messages and memos advance your career --<br/>Innovation, learning, and communication : a study of Yahoo --<br/>Grammar/mechanics checkup --<br/>Grammar/mechanics challenge --<br/>Communication workshop : ethics (should employees restrict e-mail, instant messaging, and Internet use?) --<br/>6. Positive messages --<br/>Sending positive written messages outside your organization --<br/>Direct requests for information and action --<br/>Direct claims --<br/>Direct replies --<br/>Adjustment letters --<br/>Goodwill messages --<br/>Summing up and looking forward --<br/>Critical thinking --<br/>Chapter review --<br/>Writing improvement exercises --<br/>Writing improvement cases --<br/>Activities and cases --<br/>Video resources : social responsibility and communication at Ben & Jerry's --<br/>Grammar/mechanics checkup --<br/>Grammar/mechanics challenge --<br/>Communication workshop : career skills (Dr. Guffey's guide to business etiquette and workplace manners) --<br/>7. Negative messages --<br/>Strategies for delivering bad news --<br/>Techniques for delivering bad news sensitively --<br/>Refusing direct requests and claims --<br/>Delivering bad news to customers --<br/>Delivering bad news within organizations --<br/>Ethics and the indirect strategy --<br/>Summing up and looking forward --<br/>Critical thinking --<br/>Chapter review --<br/>Writing improvement exercises --<br/>Writing improvement cases --<br/>Activities and cases --<br/>Video resource : bad news : BuyCostumes --<br/>Grammar/mechanics checkup --<br/>Grammar/mechanics challenge --<br/>Communication workshop : intercultural issues (presenting bad news in other cultures) --<br/>8. Persuasive messages --<br/>Making persuasive requests --<br/>Writing sales and marketing messages --<br/>Writing successful online sales and marketing messages --<br/>Summing up and looking forward --<br/>Critical thinking --<br/>Chapter review --<br/>Writing improvement exercises --<br/>Writing improvement cases --<br/>Activities and cases --<br/>Video resources : persuasive request : Hard Rock Cafe --<br/>Grammar/mechanics checkup --<br/>Grammar/mechanics challenge --<br/>Communication workshop : ethics (what is legal and what is not in sales letters). unit 4. Reporting workplace data --<br/>9. Informal reports --<br/>Understanding report basics --<br/>Defining the purpose and gathering data --<br/>Choosing a report writing style and creating headings --<br/>Preparing typical informal reports --<br/>Summing up and looking forward --<br/>Critical thinking --<br/>Chapter review --<br/>Writing improvement exercises --<br/>Activities and cases --<br/>Grammar/mechanics checkup --<br/>Grammar/mechanics challenge --<br/>Communication workshop : collaboration (laying the groundwork for team writing projects) --<br/>10. Proposals and formal reports --<br/>Understanding business proposals --<br/>Informal proposals --<br/>Formal proposals --<br/>Preparing to write formal reports --<br/>Researching secondary data --<br/>Generating primary data --<br/>Documenting data --<br/>Organizing and outlining data --<br/>Illustrating data --<br/>Presenting the final report --<br/>Summing up and looking forward --<br/>Critical thinking --<br/>Chapter review --<br/>Activities and cases --<br/>Grammar/mechanics checkup --<br/>Grammar/mechanics challenge --<br/>Communication workshop : technology (trash or treasure : assessing the quality of Web documents). unit 5. Professionalism, teamwork, meetings, and speaking skills --<br/>11. Professionalism at work : business etiquette, ethics, teamwork, and meetings --<br/>Recognizing the importance of professionalism, business etiquette, and ethical behavior --<br/>Becoming a professional communicator in face-to-face settings --<br/>Practicing professional telephone, cell phone, and voice mail etiquette --<br/>Becoming a team player in professional groups and teams --<br/>Conducting productive business and professional meetings --<br/>Summing up and looking forward --<br/>Critical thinking --<br/>Chapter review --<br/>Activities and cases --<br/>Grammar/mechanics checkup --<br/>Grammar/mechanics challenge --<br/>Communication workshop : career skills (five rules for resolving workplace conflicts) --<br/>12. Business presentations --<br/>Getting ready for an oral presentation --<br/>Organizing content for a powerful impact --<br/>Building rapport like a pro --<br/>Planning visual aids --<br/>Designing an impressive multimedia presentation --<br/>Polishing your delivery and following up --<br/>Summing up and looking forward --<br/>Critical thinking --<br/>Chapter review --<br/>Activities and cases --<br/>Video resource : building workplace skills : effective on-the-job oral presentations --<br/>Grammar/mechanics checkup --<br/>Grammar/mechanics challenge --<br/>Communication workshop : collaboration (techniques for taking part in effective and professional team presentations). unit 6. Employment communication --<br/>13. The job search, résumés, and cover letters --<br/>Preparing for employment --<br/>Creating a customized résumé --<br/>Optimizing your résumé for today's technologies --<br/>Applying the final touches to your résumé --<br/>Creating a customized, persuasive cover letter --<br/>Summing up and looking forward --<br/>Critical thinking --<br/>Chapter review --<br/>Activities and cases --<br/>Grammar/mechanics checkup --<br/>Grammar/mechanics challenge --<br/>Communication workshop : career skills (network your way to a job in the hidden market) --<br/>14. Interviewing and following up --<br/>Types of employment interviews --<br/>Before the interview --<br/>During the interview --<br/>After the interview --<br/>Other employment documents --<br/>Summing up and looking forward --<br/>Critical thinking --<br/>Chapter review --<br/>Activities and cases --<br/>Video resource : building workplace skills : sharpening your interview skills --<br/>Grammar/mechanics checkup --<br/>Grammar/mechanics challenge --<br/>Communication workshop : career skills (let's talk money : negotiating a salary) --<br/>Appendix A.A guide to document formats --<br/>Appendix B. Correction symbols and proofreading marks --<br/>Appendix C. Documentation formats --<br/>Grammar/mechanics handbook --<br/>Key to grammar/mechanics checkups --<br/>Endnotes --<br/>Acknowledgments --
650 #0 - SUBJECTS
Topical Term Business writing.
650 #0 - SUBJECTS
Topical Term English language
General subdivision Business English.
650 #0 - SUBJECTS
Topical Term Business communication.
700 1# - OTHER AUTHORS
Personal name Loewy, Dana.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Collection code Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
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