Principles of marketing / (Record no. 3508)

MARC details
000 -LEADER
fixed length control field 02018cam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0139570020
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
ISSN 9780139570025
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
ISSN 0130961906
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
ISSN 9780130961907
050 00 - CALL NUMBER
Classification number HF5415
Item number .K636
100 1# - AUTHOR
Personal name Kotler, Philip.
245 10 - TITLE
Title Principles of marketing /
Statement of responsibility, etc Philip Kotler, Gary Armstrong.
250 ## - EDITION
Edition statement 8th ed.
260 ## - PUBLICATION INFORMATION
Place of publication Upper Saddle River, NJ :
Name of publisher Prentice Hall,
Year of publication 1999.
300 ## - DESCRIPTION
Number of Pages 1 v. (various pagings) :
Other physical details col. ill. ;
Dimensions 29 cm. +
Accompanying material 1 computer laser optical disc (4 3/4 in.)
500 ## - NOTES
General note Includes index
505 ## - FORMATTED CONTENTS NOTE
Table of Content Part 1. Defining Marketing and the Marketing Process --<br/>1. Marketing: Creating and Capturing Customer Value --<br/>2. Company and Marketing Strategy: Partnering to Build Customer Relationships --<br/>Part 2. Understanding the Marketplace and Consumers --<br/>3. The Marketing Environment --<br/>4. Managing Marketing Information to Gain Customer Insights --<br/>5. Consumer Markets and Consumer Buyer Behavior --<br/>6. Business Markets and Business Buyer Behavior --<br/>Part 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix --<br/>7. Customer-Driven Marketing Strategy: Creating Value for Target Customers --<br/>8. Product, Services, and Brands: Building Customer Value --<br/>9. New-Product Development and Life-Cycle Strategies --<br/>10. Pricing: Understanding and Capturing Customer Value --<br/>11. Pricing Strategies --<br/>12. Marketing Channels: Delivering Customer Value --<br/>13. Retailing and Wholesaling --<br/>14. Communicating Customer Value: Integrated Marketing Communication Strategy --<br/>15. Advertising and Public Relations --<br/>16. Personal Selling and Sales Promotion --<br/>17. Direct and Online Marketing: Building Direct Customer Relationships --<br/>Part 4. Extending Marketing --<br/>18. Creating Competitive Advantage --<br/>19. The Global Marketplace --<br/>20. Marketing Ethics and Social Responsibility --<br/>Appendixes --<br/>1. Marketing Plan --<br/>2. Marketing by the Numbers --<br/>3. Careers in Marketing.
650 #0 - SUBJECTS
Topical Term Marketing.
700 1# - OTHER AUTHORS
Personal name Armstrong, Gary
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
    Methodist University Library Tema Methodist University Library Tema General Stacks 12/12/2003 HF5415 .K636 23078 Books
    Methodist University Library Tema Methodist University Library Tema General Stacks 12/06/2018 HF5415 .K636 23079 Books
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