Global Marketing: (Record no. 3343)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01128nam a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9870256160510 |
| 050 ## - CALL NUMBER | |
| Classification number | HF 1416 |
| Item number | .J63 |
| 100 ## - AUTHOR | |
| Personal name | Johansson Johny K. |
| 245 ## - TITLE | |
| Title | Global Marketing: |
| Remainder of title | Foreign Entry, Local Marketing, and Global; |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Chicago: |
| Name of publisher | Irwin; |
| Year of publication | 1997. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xi,716p: |
| Other physical details | ill; |
| Dimensions | 23 cm. |
| 500 ## - NOTES | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Chapter 1. The Global Marketing<br/>Chapter 2. Theoretical Fondations<br/>Chapter 3. Cultural foundations<br/>Chapter 4. Country attractiveness<br/>Chapter 5. Export Expansion<br/>Chapter 6. Licensing, Strategic Alliances, FDI<br/>Chapter 7. Local buyer behaviour<br/>Chapter 8. Local marketing research<br/>Chapter 9. Local marketing in mature and new growth markets<br/>Chapter 10. Local marketing in emerging markets<br/>Chapter 11. Globalizing marketing<br/>Chapter 12. Global products and services<br/>Chapter 13. Global pricing<br/>Chapter 14. Global distribution<br/>Chapter 15. Global advertising<br/>Chapter 16. Global promotion, Direct marketing, and personal selling<br/>Chapter 17. Organizing for global marketing<br/>Chapter 18. The future of Global marketing |
| 650 ## - SUBJECTS | |
| Topical Term | Export marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 20/07/2000 | HF 1416 .J63 | 22913 | Books | ||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 20/07/2000 | HF 1416 .J63 | 22915 | Books | ||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 15/05/2018 | HF 1416 .J63 | 22914 | Books | ||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 15/05/2018 | HF 1416 .J63 | 22921 | Books |