Business marketing : (Record no. 3258)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01581nam a2200241 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0073529907 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073529905 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071263438 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071263436 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415.1 |
| Item number | 263.D79 |
| 100 ## - AUTHOR | |
| Personal name | F Robert Dwyer; |
| 110 ## - AUTHOR | |
| CORPORATE AUTHOR | John F Tanner |
| 245 ## - TITLE | |
| Title | Business marketing : |
| Remainder of title | connecting strategy, relationships, and learning |
| Statement of responsibility, etc | F Robert Dwyer; John F Tanner |
| 250 ## - EDITION | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston, Mass. : |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication | 2009, |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxv, 678 p.: |
| Other physical details | illus., |
| Dimensions | 25 cm. |
| 500 ## - NOTES | |
| General note | Includes Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part I: Business Markets and Business Marketing <br/>Chapter 1: Introduction to Business Marketing <br/>Chapter 2: The Character of Business Marketing <br/>Chapter 3: The Purchasing Function <br/>Chapter 4: Organizational Buyer Behavior <br/><br/>Part II: Foundations for Creating Value <br/>Chapter 5: Market Opportunities <br/>Chapter 6: Marketing Strategy <br/>Chapter 7: Weaving Marketing into the Fabric of the Firm <br/><br/>Part III: Business Marketing Programming <br/>Chapter 8: Developing and Managing Offerings <br/>Chapter 9: Business Marketing Channels <br/>Chapter 10: Creating Customer Dialogue <br/>Chapter 11: Communicating via Advertising, trade Shows, and PR <br/>Chapter 12: The One-To-One Media <br/>Chapter 13: Sales and Sales Management <br/>Chapter 14: Pricing & Negotiating for Value <br/><br/>Part IV: Managing Programs and Customers <br/>Chapter 15: Evaluating Marketing Efforts <br/>Chapter 16: Customer Retention and Maximization Cases <br/> |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing. |
| General subdivision | Business |
| 700 ## - OTHER AUTHORS | |
| Personal name | F Robert Dwyer; |
| 710 ## - OTHER AUTHORS | |
| OTHER AUTHORS | John F Tanner |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Methodist University Library Tema | Methodist University Library Tema | Reference | 19/04/2015 | HF5415.1 263.D79 | 1294 | Books |