Principles and practice of marketing (Record no. 3253)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01719nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 007710708X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780077107086 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .J15 |
| 100 ## - AUTHOR | |
| Personal name | David Jobber |
| 245 ## - TITLE | |
| Title | Principles and practice of marketing |
| Statement of responsibility, etc | David Jobber |
| 250 ## - EDITION | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New York ; |
| Name of publisher | McGraw-Hill Higher Education, |
| Year of publication | 2003. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxxiv, 942 p. : |
| Other physical details | col. illus., |
| Dimensions | 26 cm |
| 500 ## - NOTES | |
| General note | Includes Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part 1: Fundamentals of Modern Marketing Thought<br/>Chapter 1: Marketing in the Modern Firm<br/>Chapter 2: Marketing Planning: An Overview of Marketing<br/>Chapter 3: Understanding Consumer Behaviour<br/>Chapter 4: Understanding Organisational Buyer Behaviour<br/>Chapter 5: The Marketing Environment<br/>Chapter 6: Marketing Research and Information Systems<br/>Chapter 7: Market Segmentation and Positioning<br/><br/>Part 2: Marketing Mix Decisions<br/>Chapter 8: Managing Products: Brand and Corporate Identity Management<br/>Chapter 9: Managing Products: Product Life Cycle, Portfolio Planning and Product Growth Strategies<br/>Chapter 10: Developing New Products<br/>Chapter 11: Pricing Strategy<br/>Chapter 12: Advertising<br/>Chapter 13: Personal Selling and Sales Management<br/>Chapter 14: Direct Marketing<br/>Chapter 15: Internet Marketing<br/>Chapter 16: Other Promotional Mix Methods<br/>Chapter 17: Distribution<br/><br/>Part 3: Competition and Marketing<br/>Chapter 18: Analysing Competitors and Creating a Competitive Advantage<br/>Chapter 19: Competitive Marketing Strategy<br/><br/>Part 4: Marketing Implementation and Application<br/>Chapter 20: Managing Marketing Implementation, Organisation and Control<br/>Chapter 21: Marketing Services<br/>Chapter 22: International Marketing |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing. |
| 700 ## - OTHER AUTHORS | |
| Personal name | David Jobber |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Methodist University Library Tema | Methodist University Library Tema | Reference | 19/11/2007 | HF5415 .J15 | 29404 | Books |