Principles and practice of marketing (Record no. 3249)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01885nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0077123301 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0077123307 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5413 |
| Item number | .J57 |
| 100 ## - AUTHOR | |
| Personal name | David Jobber |
| 245 ## - TITLE | |
| Title | Principles and practice of marketing |
| 250 ## - EDITION | |
| Edition statement | 6th ed |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | London : |
| Name of publisher | McGraw-Hill, |
| Year of publication | 2010. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxxi, 946 p. : |
| Other physical details | col. ilus., |
| Dimensions | 27 cm |
| 500 ## - NOTES | |
| General note | Includes Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part 1: Fundamentals of Modern Marketing Thought <br/>Chapter 1: Marketing in the Modern Organization <br/>Chapter 2: Marketing Planning: An Overview of Marketing <br/><br/>Part 2: Marketing Analysis <br/>Chapter 3: The Marketing Environment <br/>Chapter 4: Understanding Consumer Behaviour <br/>Chapter 5: Understanding Organizational Buying Behaviour <br/>Chapter 6: Understanding Marketing Ethics and Corporate Social responsibility <br/>Chapter 7: Marketing Research and Information Systems <br/>Chapter 8: Market Segmentation and Positioning <br/><br/>Part 3: Marketing Mix Decisions Product <br/>Chapter 9: Managing Products: Brand and Corporate Identity Management <br/>Chapter 10: Managing Products: Product Life Cycle, Portfolio Planning and Product Growth Strategies <br/>Chapter 11: Developing New Products Price <br/>Chapter 12: Pricing Strategy Promotion <br/>Chapter 13: Advertising <br/>Chapter 14: Personal Selling and Sales Management <br/>Chapter 15: Direct Marketing <br/>Chapter 16: Other Promotional Mix Methods Place <br/>Chapter 17: Distribution Spanning the Marketing Mix <br/>Chapter 18: Digital Marketing <br/><br/>Part 4: Competition and Marketing <br/>Chapter 19: Analysing Competitors and Creating a Competitive Advantage <br/>Chapter 20: Competitive Marketing Strategy <br/><br/>Part 5: Marketing Implementation and Application <br/>Chapter 21: Managing Marketing Implementation, Organization and Control <br/>Chapter 22: Services Marketing <br/>Chapter 23: International Marketing |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing. |
| 700 ## - OTHER AUTHORS | |
| Personal name | David Jobber |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Methodist University Library Tema | Methodist University Library Tema | Reference | 18/09/2013 | HF5413 .J57 | 38620 | Books |