E-marketing / (Record no. 3142)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01425cam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780132806466 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780132147552 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0132147556 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .S77 |
| 100 1# - AUTHOR | |
| Personal name | Strauss, Judy. |
| 245 10 - TITLE | |
| Title | E-marketing / |
| Statement of responsibility, etc | Judy Strauss, Raymond Frost. |
| 250 ## - EDITION | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | Pearson, |
| Year of publication | 2012. |
| 300 ## - DESCRIPTION | |
| Number of Pages | 448 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - NOTES | |
| General note | Includes index. |
| 500 ## - NOTES | |
| General note | Pearson New International Edition.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part 1: E-Marketing in Context Chapter 1. Past, Present, and Future Chapter 2. Strategic E-Marketing and Performance Metrics Chapter 3. The E-Marketing Plan Part2: E-Marketing Environment Chapter 4. Building Inclusive E-Markets Chapter 5. Ethical and Legal Issues Part3: E-Marketing Strategy Chapter 6. E-Marketing Research Chapter 7. Consumer Behavior Online Chapter 8. Segmentation, Targeting, Differentiation, and Positioning StrategiesPart4: E-Marketing Management Chapter 9. Product: The Online Offer Chapter 10. Pricing: The Online Value Chapter 11. The Internet for Distribution Chapter 12. E-Marketing Communication Tools Chapter 13. Engaging Customers with Social MediaChapter 14. Buying Digital Media SpaceChapter 15. Customer Relationship Management Appendix A: Internet Penetration Worldwide in 2009 Appendix B: Glossary Appendix C: References |
| 650 #0 - SUBJECTS | |
| Topical Term | Internet marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Frost, Raymond, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Tema | Methodist University Library Tema | Reference | 03/01/2012 | HF5415.1265 .S77 | 34640 | Books |