Authenticity : (Record no. 2447)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01458cam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781591391456 (hardcover : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1591391458 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.15 |
| Item number | .G55 |
| 100 1# - AUTHOR | |
| Personal name | Gilmore, James H., |
| 245 10 - TITLE | |
| Title | Authenticity : |
| Remainder of title | what consumers really want / |
| Statement of responsibility, etc | James H. Gilmore, B. Joseph Pine II. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston, Mass. : |
| Name of publisher | Harvard Business School Press, |
| Year of publication | c2007. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xiii, 299 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Table of Content | Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities. |
| 650 #0 - SUBJECTS | |
| Topical Term | Product management. |
| 650 #0 - SUBJECTS | |
| Topical Term | Consumer behavior. |
| 650 #0 - SUBJECTS | |
| Topical Term | Consumers' preferences. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Pine, B. Joseph. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Law Library | Methodist University Law Library | General Stacks | HF5415.15 .G34 | 20426 | Books |