Product management (Record no. 2440)

MARC details
000 -LEADER
fixed length control field 01098cam a2200205Mc 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0072865989
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780072865981
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0071238328
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780071238328
050 #4 - CALL NUMBER
Classification number HF5415.15
Item number .L53
100 1# - AUTHOR
Personal name Lehmann, Donald R.
245 10 - TITLE
Title Product management
Statement of responsibility, etc Donald R. Lehmann, Russell S. Winer.
250 ## - EDITION
Edition statement 4th ed.
260 ## - PUBLICATION INFORMATION
Place of publication Boston, Mass.
Name of publisher McGraw-Hill/Irwin
Year of publication 2005.
300 ## - DESCRIPTION
Number of Pages XVI, 494 s.
Other physical details illustrations.
505 0# - FORMATTED CONTENTS NOTE
Table of Content Ch. 1. Introduction to product management -- Ch. 2. Marketing planning -- Ch. 3. Defining the competitive set -- Ch. 4. Category attractiveness analysis -- Ch. 5. Competitor analysis -- Ch. 6. Customer analysis -- Ch. 7. Market potential and sales forecasting -- Ch. 8. Developing product strategy -- Ch. 9. New products -- Ch. 10. Pricing decisions -- Ch. 11. Advertising decisions -- Ch. 12. Promotions -- Ch. 13. Channel management -- Ch. 14. Customer relationship management -- Ch. 15. Financial analysis for product management -- Ch. 16. Marketing metrics.
650 #0 - SUBJECTS
Topical Term Product management.
700 1# - OTHER AUTHORS
Personal name Winer, Russell S.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Collection code Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
    Reference Methodist University Library Main Methodist University Library Main General Stacks 14/10/2013 HF5415.15 .L53 38604 Books
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