Marketing research / (Record no. 2434)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01423cam a2200157 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131498657 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .B779 |
| 100 1# - AUTHOR | |
| Personal name | Burns, Alvin C. |
| 245 10 - TITLE | |
| Title | Marketing research / |
| Statement of responsibility, etc | Alvin C. Burns, Ronald F. Bush. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Englewood Cliffs, N.J. : |
| Name of publisher | Prentice Hall, |
| Year of publication | c1995. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xviii, 622 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 27 cm. + |
| Accompanying material | 1 computer disk (3 1/2 in.) |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | The nature of marketing research 2<br/>The marketing research industry 20<br/>The marketing research process 48<br/>Defining the problem and determining research objectives 74<br/>Research Design 100<br/>Assessing and using secondary data 132<br/>Syndicated data sources 158<br/>Observation, focus groups, and other qualitative methods 186<br/>Survey data collection methods 216<br/>Measurement in marketing research 252Questionnaire and observation form design considerations 284<br/>Determining the sample plan 320<br/>Determining the size of the sample 352<br/>Data collection in the field, non response error, and questionnaire screening. 382<br/>Basic data analysis: Descriptive statistics 414<br/>Inferring sample findings to the population and testing for differences 448<br/>Determining and intepreting Associations between two variables 494<br/>Predictive analysis in marketing research 532<br/>Presenting the research results 568<br/>Endnotes 604<br/>Index 614 |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing research. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Bush, Ronald F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 14/12/2003 | HF5415.2 .B779 | 12833 | Books |