Marketing research / (Record no. 2433)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01501cam a22001814a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131477323 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .B779 |
| 100 1# - AUTHOR | |
| Personal name | Burns, Alvin C. |
| 245 10 - TITLE | |
| Title | Marketing research / |
| Statement of responsibility, etc | Alvin C. Burns, Ronald F. Bush. |
| 250 ## - EDITION | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Upper Saddle River, NJ : |
| Name of publisher | Pearson/Prentice Hall, |
| Year of publication | 2006. |
| 300 ## - DESCRIPTION | |
| Number of Pages | 665 p. ; |
| Dimensions | 26 cm. |
| 500 ## - NOTES | |
| General note | "SPSS integration"-- Pref. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Introduction to marketing research --<br/>The marketing research process --<br/>The marketing research industry --<br/>Defining the problem and determining research objectives --<br/>Research design --<br/>Using secondary data and online information databases --<br/>Standardized information sources --<br/>Observation, focus groups, and other qualitative methods --<br/>Survey data-collection methods --<br/>Measurement in marketing research --<br/>Designing the questionnaire --<br/>Determining how to select the sample --<br/>Determining the size of a sample --<br/>Data collection in the field, nonresponse error, and questionnaire screening --<br/>Basic data analysis : descriptive statistics --<br/>Generalizing a sample's findings to its population and testing hypotheses about percents and means --<br/>Testing for differences between two groups or among more than two groups --<br/>Determining and interpreting associations among variables --<br/>Regression analysis in marketing research --<br/>The marketing research report : preparation and presentation. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing research. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Bush, Ronald F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 14/09/2007 | HF5415.2 .B779 | 20637 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 14/02/2018 | HF5415.2 .B779 | 23641 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 14/02/2018 | HF5415.2 .B779 | 23674 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 14/02/2018 | HF5415.2 .B779 | 23638 | Books | |||
| Reference | Methodist University Library Tema | Methodist University Library Tema | Reference | 14/09/2008 | HF5415.2 .B779 | 20638 | Books |