Marketing research / (Record no. 2398)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00495nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780077117061 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0077117069 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5412.2.M37 |
| 100 ## - AUTHOR | |
| Personal name | Eric Shiu |
| 245 00 - TITLE | |
| Title | Marketing research / |
| Statement of responsibility, etc | Eric Shiu ... [et al.}. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Berkshire, [England} : |
| Name of publisher | McGraw-Hill Higher Education, |
| Year of publication | 2009. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxvi, 774 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing research. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Shiu, Eric C. C. |
| 710 ## - OTHER AUTHORS | |
| OTHER AUTHORS | Joseph Hair |
| 711 ## - OTHER AUTHORS | |
| OTHER AUTHORS | Robert Bush |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 14/10/2013 | HF5412.2.M37 | 38638 | Books |