Market-led strategic change : (Record no. 1979)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01977cam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750632852 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780750632850 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .P542 |
| 100 1# - AUTHOR | |
| Personal name | Piercy, Nigel. |
| 245 10 - TITLE | |
| Title | Market-led strategic change : |
| Remainder of title | transforming the process of going to market / |
| Statement of responsibility, etc | Nigel Piercy. |
| 250 ## - EDITION | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Oxford ; |
| -- | Boston : |
| Name of publisher | Butterworth-Heinemann, |
| Year of publication | 1997. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xiv, 665 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | The Customer Imperative --<br/>Whatever happened to marketing? It sort of went away into a corner and sulked --<br/>Managing customer satisfaction: Do we really care about creating long-term customer satisfaction? --<br/>Achieving customer focus: What do we do if we do care? --<br/>Avis Europe Ltd --<br/>CIGNA Employee Benefits --<br/>Ford Cellular Systems --<br/>What Going to Market is About: Defining the Strategic Pathway --<br/>Market strategy: The market--Definition, segmentation and choices --<br/>Market strategy: The value proposition--Market mission, competitive differentiation and marketing assets and brands --<br/>Market strategy: The key relationships--Customers, competitors, collaborators and co-workers --<br/>Planning marketing: What do we need to do to get from strategy to a plan? --<br/>Allied Dunbar --<br/>IBM (UK) --<br/>Virgin --<br/>The Real Issues to Manage in Going to Market --<br/>Marketing programmes and actions: But do we ever think our marketing through? --<br/>Organization for marketing: Do we organize to make it happen, or don't use, and what happens next? --<br/>Information and intelligence for marketing: From market research to market sensing --<br/>Marketing planning process: How do we create plans with 'ownership' to make things happen? --<br/>Budgeting for marketing: How do we resource marketing to make it happen? --<br/>Managing the sales organization: Driving market-led strategy into selling operations --<br/>Daewoo Cars --<br/>Trolley wars --<br/>British Airways --<br/>Making Market Strategy Happen. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 26/12/1999 | HF5415.13 .P542 | 12925 | Books |