The channel advantage : (Record no. 1852)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01327nam a2200205Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750640987 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780750640985 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.129 |
| Item number | .F75 |
| 100 1# - AUTHOR | |
| Personal name | Friedman, Lawrence G. |
| 245 14 - TITLE | |
| Title | The channel advantage : |
| Remainder of title | going to market with multiple sales channels to reach more customers, sell more products, make more profit / |
| Statement of responsibility, etc | Lawrence G. Friedman, Timothy R. Furey. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Amsterdam : |
| Name of publisher | Butterworth Heinemann, |
| Year of publication | 1999. |
| 300 ## - DESCRIPTION | |
| Number of Pages | x, 228 p. ; |
| Dimensions | 25 cm. |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Introduction: the competitive advantage of sales channels; Choosing the right sales channels ... --<br/>The starting point: product-market focus; Aligning channels with how customers buy; The impact of products on channel selection; The bottom line: the economics of channel selection; ... And building them --<br/>The 'leveraged' sales force; Business partner (indirect) channels; Telechannels; The Internet; Managing channels for high performance --<br/>The art of channel mix and integration; Investing in (and across) a portfolio of channels; Measuring and managing channel performance. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing channels. |
| 650 #0 - SUBJECTS | |
| Topical Term | BUSINESS & ECONOMICS -- |
| General subdivision | International -- |
| -- | Marketing. |
| 650 #0 - SUBJECTS | |
| Topical Term | BUSINESS & ECONOMICS -- |
| General subdivision | Marketing -- |
| -- | Multilevel. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Furey, Timothy R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 19/12/1999 | HF5415.129 .F75 | 12383 | Books |