Strategic marketing management : (Record no. 1793)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01916nam a22002055a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 075062244X (pbk.) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780750622448 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.13.W547 |
| 100 1# - AUTHOR | |
| Personal name | Wilson, R. M. S. |
| 245 10 - TITLE | |
| Title | Strategic marketing management : |
| Remainder of title | planning, implementation, and control / |
| Statement of responsibility, etc | Richard M.S. Wilson and Colin Gilligan. |
| 250 ## - EDITION | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Oxford, England : |
| Name of publisher | Butterworth-Heinemann, |
| Year of publication | 1997. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xx, 827 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 440 ## - SERIES | |
| SERIES | Marketing series (London, England). |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Foreword --<br/>Preface --<br/>Acknowledgements --<br/>1. Introduction --<br/>Stage 1. Where are we now? Strategic and marketing analysis --<br/>2. Marketing auditing and SWOT analysis --<br/>3. Segmental, productivity and ratio analysis --<br/>4. Approaches to competitor analysis --<br/>5. Approaches to customer analysis --<br/>Stage 2. Where do we want to be? Strategic direction and strategy formulation --<br/>6. Missions and objectives --<br/>7. Structural, market and environmental analysis --<br/>8. Market segmentation, targeting and positioning --<br/>9. The formulation of strategy 1: analysing the product portfolio --<br/>10. The formulation of strategy 2: generic strategies for leaders, followers, challengers and nichers --<br/>Stage 3. How might we get there? Strategic choice --<br/>11. Product and new product strategies --<br/>12. Pricing policies and strategies --<br/>13. The promotional plan --<br/>14. The distribution plan --<br/>Stage 4. Which way is best? Strategic evaluation --<br/>15. Criteria of choice --<br/>16. Modelling approaches --<br/>1 --<br/>17. Modelling approaches --<br/>2 --<br/>Stage 5. How can we ensure arrival? Strategic implementation and control --<br/>18. Problems to overcome --<br/>19. Management control --<br/>1 --<br/>20. Management control --<br/>2 --<br/>Appendix --<br/>Bibliography --<br/>Author Index --<br/>Subject Index. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Gilligan, Colin. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Fiction | Methodist University Library Main | Methodist University Library Main | General Stacks | 17/10/2000 | HF5415.13.W547 | 12842 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 17/10/2000 | HF5415.13.W547 | 12839 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 17/10/2000 | HF5415.13.W547 | 12838 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 17/10/2000 | HF5415.13.W547 | 12841 | Books |