Effective marketing / (Record no. 1745)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01317pam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0415102367 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780415102360 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .R322 |
| 100 1# - AUTHOR | |
| Personal name | Randall, Geoffrey, |
| 245 10 - TITLE | |
| Title | Effective marketing / |
| Statement of responsibility, etc | Geoffrey Randall. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | London ; |
| -- | New York : |
| Name of publisher | Routledge, |
| Year of publication | 1994. |
| 300 ## - DESCRIPTION | |
| Number of Pages | vii, 152 p. : |
| Other physical details | ill. ; |
| Dimensions | 21 cm. |
| 440 #0 - SERIES | |
| SERIES | Self-development for managers |
| 500 ## - NOTES | |
| General note | Include index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | 1. What is marketing about? 1<br/>What it can and can not do<br/>2. Understanding what we can't control<br/>Environments, markets, competitors 17<br/>3. Understanding customers and consumers <br/>The most important people in our world 31<br/>4. Information for marketing <br/>What do we need to know and how do we find out? 45<br/>5. Using what we can control<br/>The marketing mix, segmentation and targeting 59<br/>6. Existing products, new products<br/>Deciding what we should be offering our customers 73<br/>7. Setting the price<br/>Satisfying marketing and profit objectives 91<br/>8. Communicating with markets<br/>What do we want to communicate, to whom and how? 105<br/>9. Distributing the products<br/>Getting our products to the right place at the right time 121<br/>10. Putting it all together <br/>Strategy and planning 131<br/> References 149<br/>Index 151<br/> |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 17/10/2012 | HF5415 .R322 | 36539 | Books |