Principles of marketing / (Record no. 1701)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01961cam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780132390026 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0132390027 (alk. paper) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9788120332928 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K636 |
| 100 1# - AUTHOR | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Upper Saddle River, N.J. : |
| Name of publisher | Pearson/Prentice Hall, |
| Year of publication | c2008. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxxii, 599, [99] p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 29 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part 1. Defining Marketing and the Marketing Process --<br/>1. Marketing: Creating and Capturing Customer Value --<br/>2. Company and Marketing Strategy: Partnering to Build Customer Relationships --<br/>Part 2. Understanding the Marketplace and Consumers --<br/>3. The Marketing Environment --<br/>4. Managing Marketing Information to Gain Customer Insights --<br/>5. Consumer Markets and Consumer Buyer Behavior --<br/>6. Business Markets and Business Buyer Behavior --<br/>Part 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix --<br/>7. Customer-Driven Marketing Strategy: Creating Value for Target Customers --<br/>8. Product, Services, and Brands: Building Customer Value --<br/>9. New-Product Development and Life-Cycle Strategies --<br/>10. Pricing: Understanding and Capturing Customer Value --<br/>11. Pricing Strategies --<br/>12. Marketing Channels: Delivering Customer Value --<br/>13. Retailing and Wholesaling --<br/>14. Communicating Customer Value: Integrated Marketing Communication Strategy --<br/>15. Advertising and Public Relations --<br/>16. Personal Selling and Sales Promotion --<br/>17. Direct and Online Marketing: Building Direct Customer Relationships --<br/>Part 4. Extending Marketing --<br/>18. Creating Competitive Advantage --<br/>19. The Global Marketplace --<br/>20. Marketing Ethics and Social Responsibility --<br/>Appendixes --<br/>1. Marketing Plan --<br/>2. Marketing by the Numbers --<br/>3. Careers in Marketing. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Armstrong, Gary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 15/11/2009 | HF5415 .K636 | 30316 | Books | ||
| Reference | Methodist University Library Tema | Methodist University Library Tema | General Stacks | 15/11/2009 | HF5415 .K636 | 30263 | Books |