Marketing : (Record no. 1698)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01550nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780130352552 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K625 |
| 100 ## - AUTHOR | |
| Personal name | Gary Armstrong |
| 245 ## - TITLE | |
| Title | Marketing : |
| Remainder of title | an introduction |
| Statement of responsibility, etc | Gary Armstrong, Philip Kotler. |
| 250 ## - EDITION | |
| Edition statement | 6th ed |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Upper Saddle River, NJ : |
| Name of publisher | Prentice Hall, |
| Year of publication | ©2003. |
| 300 ## - DESCRIPTION | |
| Number of Pages | 1 volume (various pagings) : |
| Other physical details | color illustrations ; |
| Dimensions | 26 cm |
| Accompanying material | + 1 CD-ROM (4 3/4 in.) |
| 500 ## - NOTES | |
| General note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Marketing in a changing world : creating customer value and satisfaction --<br/>Strategic planning and the marketing process --<br/>Marketing in the Internet age --<br/>The marketing environment --<br/>Managing marketing information --<br/>Consumer and business buyer behavior --<br/>Market segmentation, targeting, and positioning for competitive advantage --<br/>Product and services strategy --<br/>New-product development and product life-cycle strategies --<br/>Pricing products : pricing considerations and strategies --<br/>Marketing channels and supply chain management --<br/>Retailing and wholesaling --<br/>Integrated marketing communications : advertising, sales promotion, and public relations --<br/>Integrated marketing communications : personal selling and direct marketing --<br/>The global marketplace --<br/>Marketing and society : social responsibility and marketing ethics --<br/>Appendix 1: Marketing arithmetic --<br/>Appendix 2: Careers in marketing --<br/>Notes --<br/>Video cases --<br/>Glossary. |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing. |
| 700 ## - OTHER AUTHORS | |
| Personal name | Philip Kotler. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 15/03/2004 | HF5415 .K625 | 27865 | Books |