Marketing / (Record no. 1614)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02039cam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0314062149 (student ed. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0314071709 (annotated instructor's ed. : alk. paper) |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .Z54 |
| 100 1# - AUTHOR | |
| Personal name | Zikmund, William G. |
| 245 10 - TITLE | |
| Title | Marketing / |
| Statement of responsibility, etc | William G. Zikmund, Michael d'Amico. |
| 250 ## - EDITION | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Minneapolis/St. Paul : |
| Name of publisher | West Pub. Co., |
| Year of publication | c1996. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxxviii, 784 p. : |
| Other physical details | col. ill., col. maps ; |
| Dimensions | 29 cm. |
| 500 ## - NOTES | |
| General note | Colored maps on endpapers.<br/>Includes bibliographical references |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Preface --<br/>Pt. I. Introduction --<br/>Ch. 1. The Nature of Marketing --<br/>Ch. 2. Marketing Management: Strategy and Ethical Behavior --<br/>Ch. 3. The External Environment --<br/>Pt. II. Analysis of Market and Consumer Behavior --<br/>Ch. 4. Information Management --<br/>Ch. 5. Consumer Behavior: Understanding Decision-Making Processes --<br/>Ch. 6. Consumer Behavior: Social Influences --<br/>Ch. 7. Business Markets and Organizational Buying --<br/>Pt. III. Market Strategy for Global Competition --<br/>Ch. 8. Market Segmentation and Positioning Strategies --<br/>Ch. 9. Global Competition and International Marketing Strategy --<br/>Pt. IV. Product Strategy --<br/>Ch. 10. The Elements of Products --<br/>Ch. 11. The Product Life Cycle and Basic Product Strategies --<br/>Ch. 12. Marketing New Products --<br/>Ch. 13. The Marketing of Quality Services --<br/>Pt. V. Distribution Strategy --<br/>Ch. 14. The Nature of Distribution --<br/>Ch. 15. Retailing and Wholesaling --<br/>Ch. 16. Physical Distribution Management --<br/>Pt. VI. Promotion Strategy --<br/>Ch. 17. Marketing Communications and Promotion Strategy --<br/>Ch. 18. Advertising and Public Relations --<br/>Ch. 19. Personal Selling, Sales Management, and Sales Promotion --<br/>Pt. VII. Pricing Strategy --<br/>Ch. 20. Introduction to Pricing Concepts --<br/>Ch. 21. Pricing Strategies and Tactics --<br/>Pt. VIII. Effective Marketing Management --<br/>Ch. 22. Implementing and Controlling the Marketing Program. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | D'Amico, Michael. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 11/12/2003 | HF5415 .Z54 | 12392 | Books |