Marketing / (Record no. 1612)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01786cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0538882158 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780538882156 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .Z54 |
| 100 1# - AUTHOR | |
| Personal name | Zikmund, William G. |
| 245 10 - TITLE | |
| Title | Marketing / |
| Statement of responsibility, etc | William G. Zikmund, Michael d'Amico. |
| 250 ## - EDITION | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Cincinnati, Ohio : |
| Name of publisher | South-Western College Pub., |
| Year of publication | c1999. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxix, 701 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. + |
| Accompanying material | 1 computer laser optical disc (4 3/4 in.) |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Introduction. The nature of marketing --<br/>Marketing management: strategy and ethical behavior --<br/>Environmental forces in a digital world: the macroenvironment --<br/>The microenvironment in an era of global competition --<br/>Analysis of market and buyer behavior. Information technology and marketing research --<br/>Consumer behavior --<br/>Business markets and organizational buying --<br/>Market segmentation, targeting, and positioning strategies --<br/>Product strategy for global competition. Basic concepts about goods and services --<br/>Strategies for new products and the product life cycle --<br/>Strategies for services and relationship marketing. Distribution strategy. The nature of distribution --<br/>Retailing, direct marketing, and wholesaling --<br/>Logistics and physical distribution management --<br/>Integrated marketing communications. Integrated marketing communications --<br/>Advertising --<br/>Personal selling and sales management --<br/>Sales promotion, publicity, and public relations --<br/>Pricing strategy. Introduction to pricing concepts --<br/>Pricing strategies and tactics --<br/>Appendix A. Internet insights into marketing careers --<br/>Appendix B. The marketing audit --<br/>Appendix C. Organizing the marketing function --<br/>Internet appendix: zikmund.swcollege.com. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | D'Amico, Michael. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 11/06/2003 | HF5415 .Z54 | 12390 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 11/06/2003 | HF5415 .Z54 | 12339 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 11/06/2003 | HF5415 .Z54 | 12391 | Books |