Services marketing : (Record no. 1605)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01115cam a2200253 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780078112058 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071086967 ( pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 007108696X ( pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0078112052 |
| 050 00 - CALL NUMBER | |
| Classification number | HD9980.5 |
| Item number | .Z45 |
| 100 1# - AUTHOR | |
| Personal name | Zeithaml, Valarie A. |
| 245 10 - TITLE | |
| Title | Services marketing : |
| Remainder of title | integrating customer focus across the firm / |
| Statement of responsibility, etc | Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| 250 ## - EDITION | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill Irwin, |
| Year of publication | c2013. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxvii, 642 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm.cm. |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part 1 Foundations for services marketing 1<br/>Part 2 Focus on the Customer 49<br/>Part 3 Understanding Customer Requirements 111<br/>Part 4 Aligning Service Design and Standards 215<br/>Part 5 Delivering and Performing Service 309<br/>Part 6 Managing Service Promises 409<br/>Part 7 Service and the bottom line 469<br/>CASES 495<br/>Photo Credit 620<br/>Index 622 |
| 650 #0 - SUBJECTS | |
| Topical Term | Service industries |
| General subdivision | Marketing. |
| 650 #0 - SUBJECTS | |
| Topical Term | Customer services. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Bitner, Mary Jo. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Gremler, Dwayne D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 10/06/2014 | HD9980.5 .Z45 | 39731 | Books |