Foundations of marketing / (Record no. 1594)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01065cam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780077121907 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0077121902 (pbk.) |
| 050 #4 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .J57 |
| 100 1# - AUTHOR | |
| Personal name | Jobber, David, |
| 245 10 - TITLE | |
| Title | Foundations of marketing / |
| Statement of responsibility, etc | David Jobber and John Fahy. |
| 250 ## - EDITION | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Maidenhead : |
| Name of publisher | McGraw-Hill Higher Education, |
| Year of publication | 2009. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxv, 363 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 500 ## - NOTES | |
| General note | Previous ed.: Maidenhead: McGraw-Hill Educational, 2004. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | 1. The nature of marketing 2. The global marketing environment 3. Understanding customer behaviour 4. Marketing research and information systems 5. Marketing segmentation, targeting and positioning 6. Brand and product management 7. Services marketing management 8. Pricing strategy 9. Integrated marketing communications part I: Mass communications techniques 10. Integrated marketing communications part II: Direct communications techniques 11. Distribution management 12. Marketing planning and strategy |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Fahy, John, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 10/10/2013 | HF5415 .J57 | 38702 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 10/10/2013 | HF5415 .J57 | 38701 | Books |