International marketing strategy. (Record no. 1449)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01567nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273686887 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780273686880 |
| 050 ## - CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .B72 |
| 100 ## - AUTHOR | |
| Personal name | Frank Bradley |
| 245 ## - TITLE | |
| Title | International marketing strategy. |
| Statement of responsibility, etc | Frank Bradley |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | London : |
| Name of publisher | Pearson Education, |
| Year of publication | 2005. |
| 300 ## - DESCRIPTION | |
| Number of Pages | 424 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm |
| 500 ## - NOTES | |
| General note | Previous edition: 2001.<br/>Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | BRIEF CONTENTSPART ONE: INTERNATIONAL MARKETING STRATEGY SCOPE AND FRAMEWORK1. Scope of international marketing strategy2. Analytical framework for international marketingPART TWO: ENVIRONMENT OF INTERNATIONAL MARKETING3. Company resources and capabilities4. Analysis of international competitors5. Cutlture in international marketing6. Creating competitive advantage7. Coping with political risk and uncertainty8. Profiling international product markets9. Vision and strategy for international marketsPART THREE: INTERNATIONAL MARKETING STRATEGY10. The consumer products firm11. The industrial products firm12. The services firmPART FOUR: INTERNATIONAL MARKET ENTRY STRATEGIES13. Generic international market entry strategies14. Exporting15. Strategic alliances16. Foreign direct investmentPART FIVE: STRATEGIC ALIGNMENT AND PERFORMANCE IN INTERNATIONAL MARKETING17. Channels of international distribution18. Pricing in international markets19. International marketing negotiations20. Assessing international marketing performanceCOMPANY INDEXNAME INDEXSUBJECT INDEX |
| 650 ## - SUBJECTS | |
| Topical Term | Export marketing -- |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 13/03/2007 | HF1416 .B72 | 27715 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 13/03/2007 | HF1416 .B72 | 27716 | Books |