Essentials of strategic management : (Record no. 1446)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02472cam a2200193 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780078112898 |
| 050 ## - CALL NUMBER | |
| Classification number | HD30.28 |
| Item number | .G353 |
| 100 ## - AUTHOR | |
| Personal name | Gamble, John |
| 245 ## - TITLE | |
| Title | Essentials of strategic management : |
| Remainder of title | the quest for competitive advantage |
| Statement of responsibility, etc | Margaret A. Peteraf, Dartmouth College, Arthur A. Thompson, Jr., The University of Alabama. |
| 250 ## - EDITION | |
| Edition statement | 4e [edition]. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New York, NY : |
| Name of publisher | |b McGraw-Hill Education, ] |
| Year of publication | [2015] |
| 300 ## - DESCRIPTION | |
| Number of Pages | xl, 440 p |
| Other physical details | ill,; |
| Dimensions | 26 cm. |
| 500 ## - NOTES | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY<br/> Section A: Introduction and Overview <br/>Chapter 1: Strategy, Business Models, and Competitive Advantage <br/>Chapter 2: Charting a Company's Direction: Vision and Mission, Objectives, and Strategy Section B: Core Concepts and Analytical Tools <br/>Chapter 3: Evaluating a Company's External Environment Chapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy <br/>Chapter 5: The Five Generic Competitive Strategies <br/>Chapter 6: Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations <br/>Chapter 7: Strategies for Competing in International Markets Chapter 8: Corporate Strategy: Diversification and the Multibusiness Company <br/>Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy Chapter 10: Superior Strategy Execution - Another Path to Competitive Advantage <br/>PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY Case 1: Mystic Monk Coffee <br/>Case 2: Under Armour's Strategy in 2013 - Good Enough to Win Market Share from Nike and adidas? <br/>Case 3: lululemon athletica, Inc. Case 4: Coach Inc. in 2012: Its Strategy in the “Accessible” Luxury Goods Market <br/>Case 5: Chipolte Mexican Grill in 2013: Can It Hit a Second Home Run? Case 6: Google's Strategy in 2013 <br/>Case 7: Nucor Corporation in 2012: Using Economic Downturns as an Opportunity to Grow Stronger <br/>Case 8: Tata Motors: Can It Become a Global Contender in the Automobile Industry? <br/>Case 9: The Walt Disney Company: Its Diversification Strategy in 2012 <br/>Case 10: Robin Hood Case 11: Herman Miller Inc.: Unrelenting Pursuit of Reinvention and Renewal <br/>Case 12: Frog's Leap Winery in 2011 - the Sustainability Agenda |
| 650 ## - SUBJECTS | |
| Topical Term | Business Planning |
| 700 ## - OTHER AUTHORS | |
| Personal name | Peteraf, Margaret Ann |
| 710 ## - OTHER AUTHORS | |
| OTHER AUTHORS | Thompson, Arthur A., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Methodist University Library Tema | Methodist University Library Tema | 07/02/2016 | HD30.28 .G14 | 1981 | Books |