International marketing / (Record no. 1445)

MARC details
000 -LEADER
fixed length control field 02530cam a2200325Ii 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780071084215
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0071084215
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
ISSN 9780073380988
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
ISSN 0071288384
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
ISSN 9780071288385
050 #4 - CALL NUMBER
Classification number HF1009.5
Item number .C35
100 1# - AUTHOR
Personal name Cateora, Philip R.,
245 10 - TITLE
Title International marketing /
Statement of responsibility, etc Philip R. Cateora, John L Graham and Mary C. Gilly.
250 ## - EDITION
Edition statement 14th edition / International edition.
260 ## - PUBLICATION INFORMATION
Place of publication Boston :
Name of publisher McGraw-Hill Irwin,
Year of publication ©2009.
300 ## - DESCRIPTION
Number of Pages xxxi, 711 pages :
Other physical details illustrations (some color)
Dimensions 28cm
500 ## - NOTES
General note Includes index
505 0# - FORMATTED CONTENTS NOTE
Table of Content Part One: An Overview. 1. The Scope and Challenge of International Marketing --- 2. The Dynamic Environment of International Trade ---- Part Two: The Cultural Environment of Global Markets. 3. History and Geography: The Foundations of Culture --- 4. Cultural Dynamics in Assessing Global Markets --- 5. Culture, Management Style, and Business Systems --- 6. The Political Environment: A Critical Concern --- 7. The International Legal Environment: Playing by the Rules ---- Part Three: Assessing Global Market Opportunities. 8. Developing a Global Vision through Marketing Research --- 9. Economic Development and the Americas --- 10. Europe, Africa, and the Middle East --- 11. The Asia Pacific Region ---- Part Four: Developing Global Marketing Strategies. 12. 12 Global Marketing Management: Planning and Organization --- 13. Products and Services for Consumers --- 14. Products and Services for Businesses --- 15. International Marketing Channels --- 16. Integrated Marketing Communications and International Advertising --- 17. Personal Selling and Sales Management --- 18. Pricing for International Markets ---- Part Five: Implementing Global Marketing Strategies. 19. Negotiating with International Customers, Partners, and Regulators ---- Part Six: Supplementary Material ---- THE COUNTRY NOTEBOOK -- A Guide for Developing a Marketing Plan ---- CASES. 1. An Overview --- 2. The Cultural Environment of Global Marketing --- 3. Assessing Global Market Opportunities --- 4. Developing Global Marketing Strategies.
650 #0 - SUBJECTS
Topical Term Export marketing.
650 #0 - SUBJECTS
Topical Term International business enterprises.
650 #6 - SUBJECTS
Topical Term Marchés d'exportation.
650 #6 - SUBJECTS
Topical Term Entreprises multinationales.
650 #6 - SUBJECTS
Topical Term Marketing international.
650 #6 - SUBJECTS
Topical Term Vente internationale.
650 #7 - SUBJECTS
Topical Term Export marketing.
650 #7 - SUBJECTS
Topical Term International business enterprises.
700 1# - OTHER AUTHORS
Personal name Graham, John L.,
700 1# - OTHER AUTHORS
Personal name Gilly, Mary C.,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Collection code Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
    Reference Methodist University Library Main Methodist University Library Main General Stacks 13/06/2014 HF1009.5 .C28 39736 Books
    Reference Methodist University Library Main Methodist University Library Main General Stacks 13/06/2014 HF1009.5 .C28 39737 Books
      Methodist University Library Main Methodist University Library Main General Stacks 13/06/2014 HF1009.5 .C35 30625 Books
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