Marketing planning for services / (Record no. 1424)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01198nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750630221 (pbk) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780750630221 |
| 050 ## - CALL NUMBER | |
| Classification number | HD9980.5 |
| Item number | .M388 |
| 100 1# - AUTHOR | |
| Personal name | McDonald, M. |
| 245 10 - TITLE | |
| Title | Marketing planning for services / |
| Statement of responsibility, etc | Malcolm McDonald and Adrian Payne. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Oxford : |
| Name of publisher | Butterworth-Heinemann, |
| Year of publication | 1996. |
| 300 ## - DESCRIPTION | |
| Number of Pages | x, 364 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - NOTES | |
| General note | Published on behalf of the Chartered Institute of Marketing. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Preface --<br/>The structure of the book and how to use it --<br/>1. Marketing and services --<br/>2. Marketing planning for services --<br/>the process and the problems --<br/>3. Marketing planning Phase One --<br/>the strategic context --<br/>4. Marketing planning Phase Two --<br/>the situation review --<br/>5. Marketing planning Phase Three --<br/>marketing strategy formulation --<br/>6. Marketing planning Phase Four --<br/>resource allocation, monitoring and detailed planning --<br/>7. Organizing for marketing planning --<br/>8. A step-by-step marketing planning system for services --<br/>Examples of marketing plans --<br/>Glossary of marketing planning terms --<br/>Index. |
| 650 #0 - SUBJECTS | |
| Topical Term | Service industries |
| General subdivision | Marketing |
| -- | Planning. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Payne, Adrian. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 12/12/1999 | HD9980.5 .M388 | 12477 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 12/12/1999 | HD9980.5 .M388 | 16635 | Books |