Services marketing and management (Record no. 1406)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01199nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8121921619 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9788121921619 |
| 050 ## - CALL NUMBER | |
| Classification number | HD9880 |
| 100 ## - AUTHOR | |
| Personal name | B Balaji |
| 245 ## - TITLE | |
| Title | Services marketing and management |
| Statement of responsibility, etc | B. Balaji. |
| 250 ## - EDITION | |
| Edition statement | Second revised edition |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New Delhi : |
| Name of publisher | S Chand, |
| Year of publication | 2002. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xii, 436 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Concept of service <br/>Service characteristics <br/>Service expectations <br/>The service product <br/>Service location<br/>Pricing for services <br/>Promoting services<br/>The service process<br/>Physical evidence<br/>People and services<br/>Services marketing organization and research<br/>Service design <br/>Service demand and supply <br/>The Service delivery <br/>Service quality <br/>Service performance and measurement<br/>The service encounter<br/>Service employees and internal marketing <br/>Customer management and service guarantees<br/>Customer retention and relationship marketing<br/>Service leadership <br/>Service mix scenario <br/>Service profitability productivity <br/>International marketing of Services<br/>Appendix <br/>Index |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing |
| -- | Service industries -- . - |
| General subdivision | Marketing |
| -- | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 11/02/2005 | HD9880 | 12300 | Books |