Foundations of marketing (Record no. 1399)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01106nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780077137014 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 100077137019 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .F14 |
| 100 ## - AUTHOR | |
| Personal name | John Fahy |
| 110 ## - AUTHOR | |
| CORPORATE AUTHOR | David Jobber |
| 245 ## - TITLE | |
| Title | Foundations of marketing |
| Statement of responsibility, etc | John Fahy; David Jobber |
| 250 ## - EDITION | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | London : |
| Name of publisher | McGraw-Hill Higher Education, |
| Year of publication | [2012] |
| 300 ## - DESCRIPTION | |
| Number of Pages | XXIV, 359 pages : |
| Other physical details | illustrations ; |
| Dimensions | 27 cm. |
| 500 ## - NOTES | |
| General note | First edition: 2003. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part 1: The Market-Led Organization 1.The nature of marketing 2.The global marketing environment 3.Understanding customer behaviour 4.Market Information 5.Market segmentation, targeting and positioning Part 2: Creating Customer Value 6.Value through products & brands 7.Value through services, relationships & experiences 8.Value through price Part 3: Delivering and managing customer value 9.IMC 1: mass communications techniques 10.IMC 2: direct communications techniques 11.Distribution management 12.Marketing planning and strategy |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing. |
| -- | Marketingmix. |
| 700 ## - OTHER AUTHORS | |
| Personal name | David Jobber |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 11/05/2017 | HF5415 .F14 | 6336 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 11/05/2017 | HF5415 .F14 | 6337 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 11/05/2017 | HF5415 .F14 | 6338 | Books |