Essentials of marketing : (Record no. 1356)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01579cam a22002174a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256127468 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256127461 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256155617 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M378 |
| 100 1# - AUTHOR | |
| Personal name | Perreault, William D., |
| 245 10 - TITLE | |
| Title | Essentials of marketing : |
| Remainder of title | a global managerial approach / |
| Statement of responsibility, etc | William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 ## - EDITION | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | Irwin/McGraw-Hill, |
| Year of publication | ©1994 |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxiii, 552 pages : |
| Other physical details | illustrations (some color) ; |
| Dimensions | 26 cm. |
| 440 ## - SERIES | |
| SERIES | Irwin series in marketing. |
| 500 ## - NOTES | |
| General note | Includes indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Marketing's role in the global economy 2<br/>Marketing's role within the form or nonprofit organization 24<br/>Finding target market opportunities with market segmentation 60<br/>Evaluating opportunities in the changing marketing environment 84<br/>Getting information for marketing decisions 112<br/>Final consumers and their buying behavior 132<br/>Business and organizational customers and their buying behavior 156<br/>Elements of product planning for goods and services 178<br/>Product management and new-product development 204<br/>Place: channel systems and distribution customer service 224<br/>Retailers and their strategy planning 252<br/>Wholesalers and their strategy planning 274<br/>Promotion-introduction 292<br/>Personal selling 312<br/>Advertising 334<br/>Pricing objectives and policies 356<br/>Price setting in the business world 394<br/>Ethical marketing in a consumer-oriented world: appraisal and challenges 416 |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 08/12/2003 | HF5415 .M378 | 12307 | Books |