Essentials of marketing : (Record no. 1337)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01685cam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256183414 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780256183412 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M378 |
| 100 1# - AUTHOR | |
| Personal name | Perreault, William D. |
| 245 10 - TITLE | |
| Title | Essentials of marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc | William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 ## - EDITION | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Chicago : |
| Name of publisher | Irwin, |
| Year of publication | c1997. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxvi, 613 p. : |
| Other physical details | col. ill., map ; |
| Dimensions | 26 cm. |
| 440 #0 - SERIES | |
| SERIES | Irwin series in marketing |
| 500 ## - NOTES | |
| General note | McCarthy's name appears first in previous ed. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Marketing's role in the global economy -- 2<br/>Marketing's role within the firm or nonprofit organization -- 26<br/>Finding target market opportunities with market segmentation 66<br/>Evaluating opportunities in the changing marketing environment -- 92<br/>Getting information for marketing decisions 122<br/>Final consumers and their buying behavior -- 144<br/>Business and organizational customers and their buying behavior -- 172<br/>Elements of product planning for goods and services -- 196<br/>Product management and new-product development -- 222<br/>Place and development of channel systems -- 242<br/>Logistics and distribution customer service -- 262<br/>Retailers, wholesalers, and their strategy planning -- 280<br/>Promotion: introduction to integrated marketing communications -- 306<br/>Personal selling -- 328<br/>Advertising and sales promotion -- 350<br/>Pricing objectives and policies -- 376<br/>Price setting in the business world - 416<br/>Managing marketings' link with other functional areas 438<br/>Marketing performance and ethics: appraisal and challenges 460 |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 07/08/2002 | HF5415 .M378 | 12309 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 07/08/2002 | HF5415 .M378 | 12308 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 07/08/2002 | HF5415 .M378 | 27200 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 07/08/2002 | HF5415 .M378 | 19902 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 07/08/2002 | HF5415 .M378 | 19903 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 07/08/2002 | HF5415 .M378 | 19904 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 07/08/2002 | HF5415 .M378 | 19905 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 07/08/2002 | HF5415 .M378 | 19906 | Books |