Basic marketing : (Record no. 1313)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01980cam a2200289 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256209829 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 007228840X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072288407 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072281480 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072281484 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256209822 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256209820 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071158332 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071158336 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M369 |
| 100 1# - AUTHOR | |
| Personal name | Perreault, William D., |
| 245 10 - TITLE | |
| Title | Basic marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc | William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 ## - EDITION | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | Irwin/McGraw-Hill, |
| Year of publication | ©1999. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxiv, 791, 31 pages : |
| Other physical details | illustrations ; |
| Dimensions | 29 cm + |
| Accompanying material | 1 computer optical disc (4 3/4 in.). |
| 440 ## - SERIES | |
| SERIES | Irwin/McGraw-Hill series in marketing. |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Marketing's role in the global economy; marketing's role within the firm or non-profit organization; focusing marketing strategy with segmentation and positioning evaluating opportunities in the changing marketing environment; demographic dimensions of global consumer markets; behavioral dimensions of the consumer market; business and organizational customer and their buying behaviour; improving decisions with marketing information; elements of product planning for goods and services; product management and new-product development, place and development of channel systems; distribution customer service and logistics; retailers, wholesalers, and their strategy planning; promotion-introduction to integrated marketing communications; personal selling; advertising and sales promotion; pricing objectives and policies; price setting in the business world; developing innovative marketing plans; implementing and controlling marketing plans - evolution and revolution; managing marketing's link with other functional areas; ethical marketing in consumer-oriented societies - appraisal and challenges. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 700 1# - OTHER AUTHORS | |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 06/01/2005 | HF5415.13 .M369 | 12956 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 06/01/2005 | HF5415.13 .M369 | 12955 | Books | Reference | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 06/01/2005 | HF5415.13 .M369 | 12957 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 06/01/2005 | HF5415.13 .M369 | 12954 | Books | Reference |