Basic marketing : (Record no. 1312)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01855cam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256139903 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256139907 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256206872 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256206876 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9870256139905 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M369 |
| 100 1# - AUTHOR | |
| Personal name | Perreault, William D., |
| 245 10 - TITLE | |
| Title | Basic marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc | William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 ## - EDITION | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Chicago : |
| Name of publisher | Irwin, |
| Year of publication | ©1996. |
| 300 ## - DESCRIPTION | |
| Number of Pages | 1 volume (various pagings) : |
| Other physical details | color illustrations, color maps ; |
| Dimensions | 27 cm. |
| 500 ## - NOTES | |
| General note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Table of Content | Marketing's role in the global economy -- Marketing's role within the firm or nonprofit organization -- Finding target market opportunities with market segmentation -- Evaluating opportunities in the changing marketing environment -- Getting information for marketing decisions -- Demographic dimensions of global consumer markets -- Behavioral dimensions of the consumer market -- Business and organizational customers and their buying behavior -- Elements of product planning for goods and services -- Product management and new-product development -- Place and development of channel systems -- Logistics and distribution customer service -- Retailers, wholesalers, and their strategy planning -- Promotion -- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion -- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing plans -- Implementing and controlling marketing plans: evolution and revolution -- Managing marketing's link with other functional areas -- Ethical marketing in a consumer-oriented world: appraisal and challenges. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 700 1# - OTHER AUTHORS | |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 06/12/1999 | HF5415.13 .M369 | 12916 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 06/12/1999 | HF5415.13 .M369 | 12915 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 06/12/1999 | HF5415.13 .M369 | 12921 | Books | |||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 06/12/1999 | HF5415.13 .M369 | 12912 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 06/12/1999 | HF5415.13 .M369 | 12913 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 06/12/1999 | HF5415.13 .M369 | 24404 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 06/12/1999 | HF5415.13 .M369 | 24405 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 06/12/1999 | HF5415.13 .M369 | 21162 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 06/12/1999 | HF5415.13 .M369 | 21161 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 06/12/1999 | HF5415.13 .M369 | 24440 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 06/12/1999 | HF5415.13 .M369 | 21163 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 06/12/1999 | HF5415.13 .M369 | 21160 | Books | |||
| Methodist University Library Wenchi Faculty | Methodist University Library Wenchi Faculty | 19/10/2021 | HF5415.13 .M369 | 12914 | Books |