Principles and practice of marketing (Record no. 1311)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01691nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 007710708X |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780077107086 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .J5 |
| 100 ## - AUTHOR | |
| Personal name | David Jobber |
| 245 ## - TITLE | |
| Title | Principles and practice of marketing |
| Statement of responsibility, etc | David Jobber |
| 250 ## - EDITION | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | London [u.a] : |
| Name of publisher | McGraw-Hill Education, |
| Year of publication | 2004. |
| 300 ## - DESCRIPTION | |
| Number of Pages | XXXIV, 942 S :, |
| Other physical details | ill. |
| Dimensions | 26cm |
| Accompanying material | graph. Darst |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part 1 Fundamentals of Modern Marketing ThoughtChapter 1 Marketing in the Modern FirmChapter 2 Marketing Planning: An Overview of MarketingChapter 3 Understanding Consumer BehaviourChapter 4 Understanding Organisational Buyer BehaviourChapter 5 The Marketing EnvironmentChapter 6 Marketing Research and Information SystemsChapter 7 Market Segmentation and PositioningPart 2 Marketing Mix DecisionsChapter 8 Managing Products: Brand and Corporate Identity ManagementChapter 9 Managing Products: Product Life Cycle, Portfolio Planning and Product Growth StrategiesChapter 10 Developing New ProductsChapter 11 Pricing StrategyChapter 12 AdvertisingChapter 13 Personal Selling and Sales ManagementChapter 14 Direct MarketingChapter 15 Internet MarketingChapter 16 Other Promotional Mix MethodsChapter 17 DistributionPart 3 Competition and MarketingChapter 18 Analysing Competitors and Creating a Competitive AdvantageChapter 19 Competitive Marketing StrategyPart 4 Marketing Implementation and ApplicationChapter 20 Managing Marketing Implementation, Organisation and ControlChapter 21 Marketing ServicesChapter 22 International Marketing |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing. |
| General subdivision | Marketing |
| -- | Marketing -- |
| -- | Europe -- |
| -- | Case studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 06/11/2007 | HF5415 .J5 | 29359 | Books |