Marketing management : (Record no. 1306)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01981nam a2200229Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0073529826 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073529820 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071101097 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071101098 (pbk.) |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M352324 |
| 100 1# - AUTHOR | |
| Personal name | Mullins, John W. |
| 245 10 - TITLE | |
| Title | Marketing management : |
| Remainder of title | a strategic decision-making approach / |
| Statement of responsibility, etc | John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. |
| 250 ## - EDITION | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill Irwin, |
| Year of publication | c2008. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxii, 533 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 500 ## - NOTES | |
| General note | Previous ed. entered under title.<br/>Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Section One: The Role of Marketing in Developing Successful business Strategies Chapter 1 The Marketing Management Process Chapter 2 The Marketing Implications of Corporate and Business Strategies Section Two: Market Opportunity Analysis Chapter 3 Understanding Market Opportunities Chapter 4 Understanding Consumer Buying Behavior Chapter 5 Understanding Organizational Markets and Buying Behavior Chapter 6 Measuring Market Opportunities: Forecasting and Marketing Knowledge Chapter 7 Targeting Attractive Market Segments Chapter 8 Differentiation and Positioning Section Three: Developing Strategic Marketing Programs Chapter 9 Business Strategies: A Foundation for Marketing Program Decisions Chapter 10 Product Decisions Chapter 11 Pricing Decisions Chapter 12 Distribution Channel Decisions Chapter 13 Integrated Promotion Decisions Section Four: Strategic Marketing Programs for Selected Situations Chapter 14 Marketing Strategies for the New Economy Chapter 15 Strategies for the New and Growing Markets Chapter 16 Strategic Choices for Mature and Declining Markets Section Five: Implementing and Controlling Marketing Programs Chapter 17 Organizing and Planning for Effective Implementation Chapter 18 Measuring and Delivering Marketing Performance |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Walker, Orville C. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Boyd, Harper W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 02/03/2010 | HF5415.13 .M352324 | 30815 | Books |