Marketing channels : (Record no. 1273)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02299nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072895124 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0072895128 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415.129 |
| Item number | .P45 |
| 100 ## - AUTHOR | |
| Personal name | Lou E Pelton |
| 245 ## - TITLE | |
| Title | Marketing channels : |
| Remainder of title | a relationship management approach |
| Statement of responsibility, etc | Lou E Pelton; David Strutton; James R Lumpkin |
| 250 ## - EDITION | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston, MA ; Bogotá : |
| Name of publisher | McGraw-Hill : |
| -- | Irwin, |
| Year of publication | ©2002. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxvi, 514 pages ; |
| Other physical details | illustrations |
| Dimensions | 24 cm. |
| 440 ## - SERIES | |
| SERIES | McGraw-Hill/Irwin series in marketing. |
| 500 ## - NOTES | |
| General note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part I. MARKETING CHANNELS FRAMEWORK 1. Marketing Channels: Information-Driven, Customer-Steered 2. Channel Roles in a Virtual Marketplace 3. Attaining Competitive Advantage Through Channel Design 4. Marketing Mix and Relationship Marketing Part I Cases 1.1 Compaq Computer Corporation: The Dell Challenge 1.2 Sunshine Juice Company 1.3 Eggsercizer: "The World's Smallest Exercise Machine" 1.4 Opus One: A Marriage of Wine-Making Magnates Part II. CHANNEL EXOSYSTEMS 5. Managing Uncertainty in the Channel Environment 6. Channel Relationships in the Global Village 7. Legal and Ethical Imperatives in Channel Relationships Part II Cases 2.1 Wal-Mart Stumbles with Hong Kong Shoppers 2.2 Partnering for Success: Federal Express and Netscape Join Forces for Information Technology 2.3 Necessity to Luxury: Cool Moves-The Cooling of Two Countries Part III. CHANNEL MICROSYSTEMS 8. Conflict Resolution Strategies 9. Information Systems and Relational Logistics 10. Developing Positive Channel Relationships Part III Cases 3.1 SAP/Microsoft: Dancing with the Bear 3.2 Ameriserve 3.3 Indiana Wine Grape Council 3.4 Factory Direct Selling by Cironi's Sewing Center Part IV. CHANNEL MESOSYSTEM 11. Transactional Costs and Vertical Marketing Systems 12. Franchising in the Global Economy 13. Developing Long-Term Value 14. Strategic Partnering Agreements Part IV Cases 4.1 The Country's Best Yogurt 4.2 Tom, Dick, and Harry Consider a Pretzel Franchise 4.3 MEMC: The Silicon Wafer Industry 4.4 Divorce on the Alliance Highway 4.5 EQUILON: A Texaco/Shell Strategic Partnership |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing channels. |
| General subdivision | Relationship marketing. |
| 700 ## - OTHER AUTHORS | |
| Personal name | David Strutton; James R Lumpkin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 28/01/2013 | HF5415.129 .P45 | 36706 | Books |