Contemporary strategic marketing / (Record no. 1252)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02155nam a2200217Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0333981189 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0333981197 (pbk.) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780333981191 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .B6783 |
| 100 1# - AUTHOR | |
| Personal name | Brennan, Ross, |
| 245 10 - TITLE | |
| Title | Contemporary strategic marketing / |
| Statement of responsibility, etc | Ross Brennan, Paul Baines and Paul Garneau. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Basingstoke, Hants : |
| Name of publisher | Palgrave Macmillan, |
| Year of publication | c2003. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xx, 380 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | List of Figures and Tables - About the Authors - Foreword by Phil Harris, Chairman of the Academy of Marketing 1999-2002 - Preface - Acknowledgements - PART ONE: TEXT - Introduction - What is Strategic Marketing? - Understanding Consumer Behaviour - Organisational Buying Behaviour - Understanding the Competitive Environment - Understanding the Macroenvironment - Strategic Marketing Analysis - Marketing Strategy Formulation - Relationship Marketing Strategies - e-Marketing Strategies - Marketing Strategy for Mass-mediated Services - Analysing Strategic Marketing Case Studies - PART TWO: CASE STUDIES - British Telecommunications plc 'A': the Strategic Dilemma - British Telecommunications plc 'B': Tomorrow the World? - Competition in the UK Ice Cream Market - Fulham FC: Strategic Marketing for Football Clubs - Regaining the International Market for British Beef - GlaxoSmithKline in South Africa - Should UPS Purchase the Shuttle? - News Corporation in the British Newspaper Market - A Tale of Two Wine Brands - BriCol Engineering Ltd - Crisis in the European Airline Industry - Internationalising the Chartered Institute of Marketing - Golden Arch Hotels - Marketing Australia to the World - Trouble with the CPC100 - PART THREE: READINGS - Interaction, Relationships and Networks in Business Markets: An Evolving Perspective - Revisiting Marketing's Lawlike Generalizations - Relationship Marketing: The Strategy Continuum - Combining Corporate and Marketing Strategy for Global Competitiveness - Value-based Marketing |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECTS | |
| Topical Term | Strategic planning. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Baines, Paul, |
| 700 1# - OTHER AUTHORS | |
| Personal name | Garneau, Paul. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 27/11/2008 | HF5415.13 .B6783 | 23276 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 27/11/2008 | HF5415.13 .B6783 | 23277 | Books |