Marketing management : (Record no. 1248)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01725cam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256125767 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780256125764 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .B669 |
| 100 1# - AUTHOR | |
| Personal name | Boyd, Harper W. |
| 245 10 - TITLE | |
| Title | Marketing management : |
| Remainder of title | a strategic approach with a global orientation / |
| Statement of responsibility, etc | Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché. |
| 250 ## - EDITION | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Chicago ; |
| -- | Toronto : |
| Name of publisher | Irwin, |
| Year of publication | c1995. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xvi, 555 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 440 #0 - SERIES | |
| SERIES | Irwin series in marketing ; |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Chapter 1: Marketing And The Management Process<br/>Chapter 2: The Strategic Role of Marketing. <br/>Chapter 3: Environmental and Competitive Analysis.<br/>Chapter 4: Industry Dynamics And Strategic Change. <br/>5: Consumer Market and Buying Behavior<br/>Chapter 6: Organizational Markets And Buying Behavior. Chapter 7: Marketing Research and market measurements<br/> Chapter 8: Marketing Segmentation And Market Targeting. Chapter 9: Positioning Decisions.<br/> Chapter 10: Business Strategies and marketing program decisions <br/>Chapter 11: Product and services decisions<br/>Chapter 12: Developing And Testing New Products And Services.<br/> Chapter 13: Pricing Decisions<br/>14: Distribution Decisions. <br/>Chapter 15: Promotion Decisions.<br/> Chapter 16: Personal Selling Decisions.<br/> Chapter 17: Strategies For New And Growing Markets.<br/> Chapter 18: Strategies For Mature And Declining Markets.<br/> Chapter 19: Implementing Business And Marketing Strategies. Chapter 20: Controlling Marketing Strategies And Programs. Appendix: 524<br/>Name index 543<br/>Subject index 547 |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Walker, Orville C. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Larréché, Jean-Claude. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 27/07/2000 | HF5415.13 .B669 | 12448 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 27/07/2000 | HF5415.13 .B669 | 12449 | Books | ||||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 27/07/2000 | HF5415.13 .B669 | 12450 | Books | ||||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 27/07/2000 | HF5415.13 .B669 | 12447 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 24/08/2000 | HF5415.13 .B669 | 22904 | Books | 4 | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 24/08/2000 | HF5415.13 .B669 | 22903 | Books | 1 | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 24/08/2000 | HF5415.13 .B669 | 22905 | Books | 2 | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 24/08/2000 | HF5415.13 .B669 | 22906 | Books | 3 | |||
| Methodist University Library Wenchi Faculty | Methodist University Library Wenchi Faculty | 19/10/2021 | HF5415.13 .B669 | 7144 | Books |