Brand new brand thinking : (Record no. 1194)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01582cam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0749436786 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780749436780 |
| 050 00 - CALL NUMBER | |
| Classification number | HF6161.B4 |
| Item number | B67 |
| 100 ## - AUTHOR | |
| Personal name | Merry Baskin |
| 245 00 - TITLE | |
| Title | Brand new brand thinking : |
| Remainder of title | brought to life by 11 experts who do / |
| Statement of responsibility, etc | edited by Merry Baskin and Mark Earls. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | London : |
| Name of publisher | Kogan Page, |
| Year of publication | 2002. |
| 300 ## - DESCRIPTION | |
| Number of Pages | x, 212 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Foreword / Dominic Mills --<br/>Introduction / Merry Baskin and Mark Earls --<br/>Ch. 1. Learning to live without the brand (aka the seven-step programme to personal and professional liberation) / Mark Earls --<br/>Ch. 2. Giving up the ghost in the machine: how to let brand speak for themselves / Adam Stagliano and Damian O'Malley --<br/>Ch. 3. The company brand: looking inside for the vision / Colin Mitchell --<br/>Ch. 4. Brand communication beyond customers / Peter Dann --<br/>Ch. 5. Brand strategy versus brand tactics: tinker, tailor, soldier, sailor --<br/>why strategy should be flexible and tactics are important / John Cronk --<br/>Ch. 6. Time to let go / Peter Wells and Tim Hollins --<br/>Ch. 7. Brands on the brain: new scientific discoveries to support new brand thinking / Wendy Gordon --<br/>Ch. 8. Creative thinking with discipline: practical research applications from brand building theory / Mike Hall --<br/>Ch. 9. Getting out of line: some techniques for creative brand thinking / Karen Hand. |
| 650 #0 - SUBJECTS | |
| Topical Term | Advertising |
| General subdivision | Brand name products. |
| 650 #0 - SUBJECTS | |
| Topical Term | Brand name products. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Baskin, Merry. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Earls, Mark. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Collection code | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 24/12/2014 | HF6161.B72 | 1098 | Books | ||||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 24/12/2014 | HF6161.B72 | 1097 | Books | ||||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 05/12/2019 | HF6161. B67 | 8287 | Books | Reference | EPP |