Principles of marketing / (Record no. 1162)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01783nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780137006694 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0137006691 (pbk) |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K84 |
| 100 1# - AUTHOR | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION | |
| Edition statement | 13th ed., global ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Upper Saddle River, NJ [etc.] : |
| Name of publisher | Pearson, |
| Year of publication | 2010 [i.e. 2009]. |
| 300 ## - DESCRIPTION | |
| Number of Pages | 637 p., [127] p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 500 ## - NOTES | |
| General note | Previous edition: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008.<br/>"The Global edition has been edited to include enhancements making it more relevant to students outside the United States."--Page 4 of cover. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Marketing: creating and capturing customer value --<br/>Company and marketing strategy: partnering to build customer relationships --<br/>Analyzing the marketing environment --<br/>Managing marketing information to gain customer insights --<br/>Consumer markets and consumer buyer behavior --<br/>Business markets and business buyer behavior --<br/>Customer-driven marketing strategy: creating value for target customers --<br/>Products, services, and brands: building customer value --<br/>New-product development and product life-cycle strategies --<br/>Pricing: understanding and capturing customer value --<br/>Pricing strategies --<br/>Marketing channels: delivering customer value --<br/>Retailing and wholesaling --<br/>Communicating customer value: integrated marketing communications strategy --<br/>Advertising and public relations --<br/>Personal selling and sales promotion --<br/>Direct and online marketing: building direct customer relationships --<br/>Creating competitive advantage --<br/>Global marketplace --<br/>Sustainable marketing: social responsibility and ethics. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Armstrong, Gary, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 23/09/2013 | HF5415 .K84 | 38497 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 23/09/2013 | HF5415 .K84 | 38495 | Books | ||
| Methodist University Library Tema | Methodist University Library Tema | Reference | 10/09/2013 | HF5415 .K84 | 38496 | Books |