Principles of marketing (Record no. 1124)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02145nam a2200253 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0136912478 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0137216890 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780136912477 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780137216147 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0137216149 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780137216895 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .636 |
| 100 ## - AUTHOR | |
| Personal name | Philip Kotler; Gary Armstrong |
| 245 ## - TITLE | |
| Title | Principles of marketing |
| Statement of responsibility, etc | Philip Kotler; Gary Armstrong |
| 250 ## - EDITION | |
| Edition statement | 5th ed |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Englewood Cliffs, N.J. :, |
| Name of publisher | Prentice Hall |
| Year of publication | ©1991. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxiii, 711 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm. |
| 440 ## - SERIES | |
| SERIES | Prentice-Hall series in marketing. |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part 1. Defining Marketing and the Marketing Process --<br/>1. Marketing: Creating and Capturing Customer Value --<br/>2. Company and Marketing Strategy: Partnering to Build Customer Relationships --<br/>Part 2. Understanding the Marketplace and Consumers --<br/>3. The Marketing Environment --<br/>4. Managing Marketing Information to Gain Customer Insights --<br/>5. Consumer Markets and Consumer Buyer Behavior --<br/>6. Business Markets and Business Buyer Behavior --<br/>Part 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix --<br/>7. Customer-Driven Marketing Strategy: Creating Value for Target Customers --<br/>8. Product, Services, and Brands: Building Customer Value --<br/>9. New-Product Development and Life-Cycle Strategies --<br/>10. Pricing: Understanding and Capturing Customer Value --<br/>11. Pricing Strategies --<br/>12. Marketing Channels: Delivering Customer Value --<br/>13. Retailing and Wholesaling --<br/>14. Communicating Customer Value: Integrated Marketing Communication Strategy --<br/>15. Advertising and Public Relations --<br/>16. Personal Selling and Sales Promotion --<br/>17. Direct and Online Marketing: Building Direct Customer Relationships --<br/>Part 4. Extending Marketing --<br/>18. Creating Competitive Advantage --<br/>19. The Global Marketplace --<br/>20. Marketing Ethics and Social Responsibility --<br/>Appendix 1. Marketing Plan --<br/>Appendix 2. Marketing by the Numbers --<br/>Appendix 3. Careers in Marketing. |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing. |
| General subdivision | Marketing |
| 700 ## - OTHER AUTHORS | |
| Personal name | Gary Armstrong |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 23/12/2003 | HF5415 .636 | 12305 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 23/12/2003 | HF5415 .636 | 3520 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 23/12/2003 | HF5415 .636 | 12304 | Books |